Troy Cox, CPO at BigCommerce and The Next Big Thing!

Category: Brands

At this weeks Big Summit presented by BigCommerce, they announced The Next Big Thing, a major update with over 100 significant platform enhancements, new features and integrations for agencies and brands to build and power composable SAAS websites.

Innovation starts with the customer and understanding their goals, so we couldn’t be more thrilled to introduce these major platform advances that help brands and retailers reach more customers, improve conversion and lower their costs. From groundbreaking composability upgrades and our vision for BigAI to our omnichannel, global selling and B2B enhancements, everything we do is about providing our customers and partners with the flexibility to do commerce however is best for them

– Troy Cox, chief product officer at BigCommerce

The innovations announced this week include:

  • New localized buying experiences that resonate with shoppers to power global selling
  • Catalyst which provides a simplified starting point for BigCommerce customers, ecommerce developers and agency partners to easily and quickly build high-performing, SEO optimized online stores using a composable architecture
  • How BigCommerce is harnessing the power of AI to accomplish brands’ most ambitious goals
  • New B2B tools to elevate the buyer experience and maximize sales with the latest in customization, localization, quoting functionality
  • How BigCommerce subsidiary Feedonomics helps synchronize their data for streamlined selling across channels
  • Customised checkout solutions and the launch of Fastlane by PayPal
  • BigCommerce enterprise-grade security and compliance without the cost and friction of traditional tech, and how they are modernizing the user interface to make it easier to use
  • A reimagined Developer Center with documentation, guides, reference materials, tools, and a community of experts

We caught up with Troy Cox, Chief Product Officer at BigCommerce to find out more. In this video you’ll find:

  • 00:00 Introducing Troy COX, CPO at BigCommerce
  • 01:04 The BigCommerce Composable SAAS Platform
  • 04:26 The Next Big Thing – Major BigComerce update
  • 06:22 The benefit of Catalyst for Agencies
  • 07:22 Makeswift no/low code page builder for Brand merchandisers
  • 08:58 How BigCommerce are integrating AI solutions

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