For Amazon Cyber Monday has proved to be the biggest ever shopping day worldwide in the company’s history and they have also declared it “the biggest day ever for small businesses and entrepreneurs selling on Amazon.”
Jeff Wilke, CEO Worldwide Consumer said in a statement: “Amazon customers shopped at record levels during the Turkey 5, ordering hundreds of millions of products from toys to fashion to electronics and Amazon devices. Customers ordered nearly 140 million items from small businesses alone and this is just the beginning of the holiday season. We’ll continue to offer incredible deals and a vast selection of unique products, with fast and free shipping options all season long, and every day.”
The term Turkey 5 is a new one. But it scarcely needs much translation. It’s a reference to the whole period from Thanksgiving to Cyber Monday that has become such a retail feeding frenzy at the end of November.
The turkey bit refers to the Thanksgiving meal on the Thursday. The 5 relates to the days. Thanksgiving on Thursday, Black Friday, the Saturday and Sunday and then Cyber Monday. Turkey 5. You heard it here first.
What else have we learnt about Amazon Turkey 5? Cyber Monday 2017 is now the single biggest shopping day in Amazon’s history and now has beaten Prime Day 2017 to that record. Amazon App orders on Cyber Monday 2017 increased more than 50% worldwide year over year. And on Cyber Monday, the best-selling item was the Echo Dot.
We await more detail from the likes of eBay, other retailers and the pundits to understand the total impact of the past weekend on retail online and the High Street but it is notable, as ever, that Amazon is very bullish.
How was your Amazon Cyber Monday? Did your sales exceed expectations and even do better than Black Friday? Do you believe that the Turkey 5 is a good thing?