Early Cyber Monday sales muted compared to 2016

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New research released from PCA Predict’s Ecommerce Trends this morning reveals that there has been a 3% decrease in online sales this Cyber Monday from 12am-11am, compared to last year. So far today, the peak minute for purchasing in the UK was 10.23am.

This follows a similar trend Black Friday last week, whereby, from 12am-11am, there was a 2% decline on overall online sales, when compared to 2016.

So far today, shoppers in Kingston Upon Thames have made the most online purchases this morning followed by Coventry and South East London. A breakdown of the top areas for online spending this morning can be found below.

PCA Predict’s Ecommerce Trends tool aggregates data live from PCA Predict’s 11,000+ UK retail customers.

“So far, Cyber Monday seems to be following Black Friday with sluggish sales very early in the morning. It would seem that the days when consumers would be willing to get up early to bag a bargain are gone. We saw more and more consumers shopping online over Black Friday, blurring the lines between the two shopping events.”
– Chris Boaz, ‎Head of Marketing, PCA Predict

“However, much like this past Friday, we expect online sales to pick up significantly around lunchtime when people are at their desks, and also in the evening time and see the amount spent surge past last year’s.”  

Meanwhile, over the weekend, online sales jumped by 18% on Saturday and 6% on Sunday compared to last year after Black Friday.


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