Craft and vintage marketplace Etsy has said it will be turning to the Google Cloud Platform to host its infrastructure.
Etsy says it has selected the Google Cloud Platform because it brings a shared engineering culture, superior infrastructure, and sophistication in areas such as machine learning and big data.
Mike Fisher is the Chief Technology Officer at Etsy and he explained the rationale behind the move: “Moving to Google Cloud Platform is a transformational change for Etsy. We believe that it positions us well for growth by allowing us to focus on strategic initiatives, enhance site performance, and improve engineering efficiency. Google’s infrastructure also enables us to better prioritize technologies like machine learning to personalize the user experience on Etsy. With Google Cloud Platform we can focus on what matters most — continuing to build Etsy into the best marketplace for our buyers and sellers.”
The migration to Google Cloud comes as part of Etsy’s ongoing transformation and focus on growing the core marketplace, prioritizing the buyer and seller experience and increasing the pace of launching new features. Etsy expects that the transition to the cloud will support its execution of its business strategy and will give users an overall better experience worldwide. The migration will be complete within two years.
Needless to say, what is most notable, is that Etsy hasn’t opted to go with Amazon Web Services. This is doubtless for competitive reasons and the fact that Amazon has resolutely taken on Etsy with its Handmade marketplace service.
