This post about Fyndiq is part of Tamebay’s January 2018 Marketplaces series sponsored by Flubit. To find a full list of marketplaces we’ve written about this month, visit our Marketplaces 2018 page here.
Web address: https://fyndiq.se
Marketplace Overview
Fyndiq is a Swedish marketplace that bills itself as a bargain superstore. They say that they have 1.6 million customers and each month 2 million people visit the site. Brand awareness in Sweden is high, particularly among young adults aged 18-25 years, and families, reaching more than 85%. They have also built up a core customer segment of female millennials amongst whom brand awareness is 95%.
Sweden is the largest ecommerce market in the Nordic region with an adult population of 7.3 million and an estimated £7.9 billion online retail turnover in 2016. With 95% internet penetration, Swedes are adept online shoppers and 67% do so on a monthly basis and spend an of average £1,668 per year.
Fyndiq is focussed on bargain shoppers. The typical average selling price is less than £20. The most popular categories include fashion and accessories, health and beauty products, children’s item, toys, home & living and gifts.
Seller registration and requirements
If you go to this link and fill in your details you can get access to your account and be able to start selling. You can get help from the on boarding team too if you need it. Communication is in English with customer support and they also offer a seller dashboard in English. Registration is open to professional sellers of any size who have marketplace experience and can ship cross border to Sweden.
Product listings and fulfilment
For product upload and order management they offer an API, CSV feed and manual listing options. There are also multi-channel integrations with providers such as Linnworks, Plentymarkets, ChannelPilot and Lengow.
There are no listing, monthly or setup fees. Commission fees, however, are payable and they start at 10% plus a fixed product fee. Sellers can find out more at the Merchant Wiki where you can find information about selling on the platform. And the Fyndiq backend also provides an analytics dashboard to keep on top of your seller performance and help identify trending products.
Tamebay’s take on Fyndiq
Sweden is not a huge market but it is an affluent country that isn’t difficult to ship to and has the added bonus that most Swedes speak English. And with all that in mind, Fyndiq offers a possible outlet if you want to start selling to Sweden. There are relatively few barriers to entry and as long as you can fulfil to Sweden, it’s well worth considering. And it is very well suited to middle market sellers who can offer good discounts to shoppers and mesh well with the marketplace’s bargain seeking ethos.
If you have you any experience selling on Fyndiq, please do share your experiences.
For more information about marketplaces check out the Tamebay Guide.
