Marketplaces 2018: Wish marketplace

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This post about Wish is part of Tamebay’s January 2018 Marketplaces series sponsored by Flubit. To find a full list of marketplaces we’ve written about this month, visit our Marketplaces 2018 page here.

Web address:

Marketplace Overview

Wish is the world’s biggest mobile based shopping site. Predominantly dealing with clothes and accessories, but also allowing the sale of homewares and other goods, everything happens on the app. They claim to have 300 million items available and thousands of new buyers joining the site every day.

In particular, the idea centres on bargain prices and deep discounts that catch the eye of shoppers. The Wish marketplace is best suited to sellers of high margin consumer goods who can sell and ship in bulk.

As they say: “Wish is an eCommerce platform that lets users shop millions of products at deep discounts on their mobile phone. We have over 300 million users across the world, from Russia to Brazil to the United States to the far corners of the globe, and they love our product. We are the sixth largest eCommerce company in the world and we’re shooting for #1.”

Seller registration and requirements

You can apply to sell on Wish using the link below. Sellers fulfill their own sales and must provide tracking information to the marketplace. Goods must be shipped in 5 days or Wish will cancel the order and refund the shopper. Payments are made to the Wish marketplace and disbursed to sellers minus selling fees owed. There is no registration fee, subscription or listing fees but a sales commission is payable.

If you want to find out more about selling on Wish then check out this page.

Product listings and fulfilment

High quality photography is essential for attracting shoppers. You will need to upload your own images, descriptions and product details to the site. Wish is also integrated with a number of multi-channel management tools, including Linnworks, so the easiest way to get your full inventory onto the marketplace is by using such a tool.

Tamebay’s take on Wish

Wish is huge. The numbers speak for themselves and it’s massively popular and successful, not least with those all important millennials who have significant spending power. The product range is already astonishing but, from a European perspective, there’s still great potential to get involved as a seller. From a Tamebay perspective, it’s worth noting, that in the past few weeks that it’s obvious that Wish is spending a lot of money on advertising and it’s been hard to avoid it on Facebook with adverts there and brand recognition is growing making it a good opportunity for the right sellers.

If you have you any experience selling on Wish, please do share your insights.

For more information about marketplaces check out the Tamebay Guide.


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