A local newspaper thinks it has cracked the secret of where Amazon’s second North American HQ will be and it’s all down to website analytics. The local rag in Arlington, Virginia, is calling the result for Amazon #HQ2 and they reckon it will be down their way.
It’s reported that 6,000 people have viewed a page first published in December 2017 about the city in the past week. And most of those people are apparently visiting from Amazon office servers. The newspaper was swift to point out their findings in a cunning bit of reporting.
In an article called EXCLUSIVE: Amazon Employees Are Very Interested in a Particular Article About Arlington, they said:
“Eagle-eyed readers of this site may have noticed something odd in this past Friday’s weekend discussion post: namely, the inclusion of an article from December among the most-viewed stories of the week. The vast majority of the traffic to the page over the past week that can be tracked came from what appears to be an internal Amazon.com page devoted to its HQ2 search.”
The seemingly minor article wrote about the green credentials of the local area and does, frankly, seem entirely inconsequential. But the environmental efforts of any local area have been noted as significant in Amazon’s search for their second HQ premises. Wherever they choose for the second HQ, which will see billions of dollars in investment and 50k new employees, needs to be well connected by transport links, have a liberal metropolitan vibe, educated workforce and space to build the facility. And they are just a few of the things Amazon wants.
Arlington in the state of Virginia is adjacent to Washington DC and offers many advantages congruent with the numerous requirements that Amazon has published. Not only, obviously, would such a location also be convenient for lobbying government but it is also understood that Amazon CEO and Founder Jeff Bezos likes the environs. The official announcement of where the Amazon #HQ2 will be is expected to be made later in 2018. More news to follow.