How Pinterest Propel can help merchants sell more on social

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The Pinterest Propel programme is expanding to help merchants utilise the social network better for marketing with the aim of making more sales.

Pinterest Propel helps businesses grow. For some businesses, self-service tools are enough. But we know that many companies prefer one-on-one support to help them get the most out of their time and marketing budget. A year ago we launched Pinterest Propel to help brands and agencies in the US and Canada get started with Pinterest Ads. Every participating business gets custom support, from account setup to creative strategies and campaign optimizations.
– Pinterest

For the past year Propel has only been available to merchants and their agencies in the USA and Canada. But the good news for merchants is that in the next few weeks it will launch for business users in Australia, Canada, Ireland, New Zealand and the UK. Only last month they announced that they would be making Shopping Ads available to more merchants. So clearly they are focussed on developing their advertising and marketing opportunities for SMEs.

But how exactly do you take advantage of the new options? Firstly, you’re going to need fantastic content to attract attention from the discerning Pinterest audience who love quality images and originality. Then you need to start using the Shopping ads programme and pay to get prominence and add the buy button. Propel is a help service for advertisers. You’ll enjoy advice and tips from a dedicated, expert advisor who can help you get the most from your spend. It attracts no additional fee. Sounds like pretty good value.

Pinterest, like most social networks with a dedicated following, has great potential as a marketing channel and, perhaps in one form or another, a marketplace too. It’s particularly suited to creative sellers who are trading in beautiful, maybe unique, quality items that benefit from beautiful imagery and perhaps also have a fascinating back story. Boring, utility, commodity items won’t fly.

Is Pinterest something that you’re familiar with and have your tried promoting your goods there? And if you have, has it proved to be fruitful? And, if you haven’t tried it out, what is putting you off?

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