Amazon Prime has launched in Australia and already there have been comparisons made with Prime in other areas of the world and complaints that it’s not good enough. Amazon Australia Prime, costing $59 per year is offering free delivery within two business days in Sydney, Melbourne, Brisbane, Perth, Adelaide and a few other cities. It also offers free delivery for goods valued at over $49 from Amazon.com.
The problem is Australians are looking at next day, same day or within the hour services in other countries around the world and thinking they’re being hard done by which they are. What they’re forgetting though is other countries also didn’t have instant Amazon Prime delivery gratification from Day 1. Amazon will doubtless build additional warehouses in the US as demand for their products increases.
It’s worth remembering that Australia is roughly the same land mass as the US, but there are 325 million people in the US and only 24 million in Australia so it’s much more sparsely populated, another factor for the slower deliveries.
What Australians should really be worried about is that the purchasing from Amazon.com isn’t as good as it sounds, or won’t be soon. Amazon are about to ban Australians from buying internationally as they can’t figure out how to handle the new Australian GST (sales tax). Amazon’s solution is to ringfence Australia and only allow them to buy from Amazon Australia of the Global Store through Amazon Australia. This is a much reduced set of products compared to those on Amazon.com and a reduced product set generally means less selection and higher prices.
Australians have a legitimate complaint about Amazon Prime, but I don’t think it’s the two day delivery they should be complaining about. There’s a huge gap in the market for a freight forwarder to enable purchasing on Amazon.com and other sites around the world and shipping the goods to Australia on behalf of consumers. If Amazon won’t let Australians purchase there is absolutely nothing wrong with someone else purchasing on their behalf.
Or just stop at eBay Australia, eBay will let you buy from any country you wish to.