When you’re ready to take your business global, how do you choose which territories to attack and which marketplaces are best to launch your international business on? Then when you get a sale what about the logistics of shipping the product and how do you get your foreign currency proceeds back to the UK in Sterling?
We spoke to David Nicholls, Director of Enterprise Development at OFX, who having seen thousands of businesses successfully selling overseas has some tips on how to get started. The main thrust is to keep life as simple as possible until you’ve seen success in a country and then build upon that success, so watch the video to see where to get started and learn how to take your business global:
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What is your exchange rate?