Pick the best European marketplace to expand to in 2018

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“Which is the best European marketplace to expand to?” is a difficult question to answer, which is why we’ve not picked the top marketplace for you but in our new eBook, 15 European marketplaces you should know about, we’ve picked our top 15. This gives you the opportunity to sift through Tamebay’s shortlist and pick the marketplace which is best for your business and start listing on there over the summer before we get into the busy fourth quarter of the year with Black Friday week and Christmas looming.

There is so much more to the European marketplaces scene than the titans of eBay and Amazon. Not least because in some countries neither eBay or Amazon are the top performer. As an example, in Poland the biggest marketplace is Allegro followed by Zalando. We’re guessing that if you’re interested in International expansion and already sell on either eBay or Amazon in the UK, then you’re already selling on their European marketplaces. And it’s relatively easy to sell overseas on the big two UK marketplace – you can start simply by adding International shipping to your UK listings and let buyers find you, although it’s more effective to list directly overseas to maximise your exposure.

As we’ve compiled this list of 15 top European marketplaces, several things have become obvious. Firstly, there is a huge variety of options. Some are pan-European, others occupy specific verticals and niches and there are numerous business models. Secondly, many of them are keen to make it easy for UK merchants to make their products available to local shoppers. Some even offer discounts via the UK government to entice you to sell.

You can download the eBook for free today and let us know if you see success in 2018 on a new European marketplace. We’re interested to hear which is the best European marketplace for your business and if it’s not in our eBook let us know – we should be writing about them!

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