If you’re not seriously looking at the eBay Catalogue and starting to match your products against it then you should be. As announced in the eBay summer seller release, eBay are expanding their Shop by Product experience and by September it will be mandatory in many categories.
Currently, Shop by Product applies to a limited number of categories such as Amazon, Apple, Dyson, Pure, Google, Jawbone, NEST and Roku but even that is already causing issues (it might be eBay, it might be third party providers) as reported by David Brackin who woke up to discover he was no longer selling Apple products on eBay and he’s still not managed to get them relisted.
Cell Phones & Smartphones
Computers/Tablets, Networking Tablets & eBook Readers
Small Kitchen Appliances
TV, Video & Home Audio: Internet & media Streamers
Voice-Enabled Smart Assistants
The reason that Shop by Product and the eBay catalogue is important is that from September it will be expanded to a much greater range of products on eBay and you want to be prepared for this one. From September, you won’t be able to successfully revise an existing listing or complete a new one if you don’t use the catalogue. This is a much bigger set of products than was included in the Product Identifiers as it includes both new and used conditions. From August 2018, you’ll also need to match your Good ‘Til Cancelled listings with the catalogue in the categories above. eBay will also provide you the ability to suggest improvements to the catalogue for products that you feel aren’t accurately described, or are missing critical information. You’ll also be able to suggest new products to the catalogue if you have stock which isn’t already in the catalogue.
Q4 is not the right time to be making it hard to list inventory
eBay’s core strength is the immense breadth and depth of the inventory that sellers bring to the site. Let Amazon pile it high and sell it cheap with mundane household essentials, eBay is the world’s marketplace where you can buy and sell literally anything that’s legal. The only way this will remain the case is for eBay to enable sellers to do what they do best and bring products to the marketplace with the minimum of friction and to list in an efficient manner and that doesn’t include 24 hour delays.
The worst possible time to be playing with this is right at the start of the busy Q4 selling season when sellers need to be focused on sourcing and listing a wide range of inventory for the busy period. Tamebay thinks that eBay should seriously consider delaying mandatory catalogue listings at least into the New Year, and, if it is to avoid losing its core advantage over Amazon, to make it optional for sellers to join in until it is considerably better established.