Criteo is an online advertising platform and it has announced it has joined the Shopify Plus Technology Partner Programme. Criteo’s scalable solutions to high-growth, high-volume retailers and merchants. Merchants of all sizes use Criteo to target users across all channels and devices.
Criteo’s participation in the Shopify Plus Technology Partner Program enables merchants to seamlessly benefit from Criteo’s performance-based marketing strategies. We’re confident that this will help Shopify’s merchants around the globe maximise sales and grow their businesses by re-engaging shoppers throughout the entire path to purchase.
– Len Ostroff, Senior Vice President, Strategic Partnerships and Alliances, Criteo
Merchants who are currently working with Shopify will be able to explore engaging with Criteo as a certified technology partner for resources that complement and enhance their ecommerce strategy. While retailers often struggle to deploy new advertising technologies due to IT bandwidth, the two companies are enabling commerce-oriented entrepreneurship by allowing them to easily work with Criteo without having to develop new, or add pressure to existing internal, IT resources.
Shopify Plus’ platform makes it easier for merchants to deploy and test partner technologies. Participating in the technology partner programme reduces the technical heavy lifting and creates a seamless test environment for retailers looking to explore retargeting opportunities.
And what do we know about Criteo and how big is it? Apparently 2,700 team members serve over 18,000 customers and thousands of publishers around the globe to deliver effective advertising across all channels, by applying advanced machine learning to unparalleled data sets, they claim. Are you familiar with the system?