Cyber Monday was Amazon’s Biggest Shopping Day ever

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Cyber Monday was once again the single biggest shopping day in the Amazon’s history with more products ordered worldwide than any other day. The five popular shopping days starting with Thanksgiving and continuing through Cyber Monday, broke records as customers in the US purchased millions more products over the five day period vs. the same period last year.

Worldwide on Amazon’s Biggest Shopping Day, they sold more than 18 million toys and more than 13 million fashion items on Black Friday and Cyber Monday, combined.

“Black Friday and Cyber Monday continue to break records on Amazon year over year, which tells us that customers love shopping for deals to kick off the holiday shopping season. With curated gift guides, convenient shopping experiences, incredible product selection, and free shipping with no minimum purchase amount, Amazon offers customers tremendous value—sure to deliver smiles all season long.”
– Jeff Wilke, CEO Worldwide Consumer, Amazon

What is interesting here is that once again Amazon aren’t saying that it was their biggest shopping day on They are talking about worldwide sales and with new territories such as India and Australia it’s likely that much of their growth is from territory rather than domestic. This won’t please investors especially as Amazon have already warned that their Q4 performance could be lower than investors would like to see. We’ll know at the end of January if Amazon’s holiday performance is good enough to appease investors.

From the merchant perspective it’s good to see that sales are up 20% compared to Black Friday last year, but again with a larger territory, even taking into account that the US is Amazon’s biggest market, to talk about worldwide sales suggests that the US domestic sales may not have been as good as one might have hoped.

Amazon’s Biggest Shopping Day US Highlights

  • Sales by small and medium-sized businesses worldwide grew more than 20% on Black Friday year-over-year.
  • Throughout the Turkey 5, customers ordered more than 180 million items.
  • Prime members got into the Christmas spirit over the holiday weekend—Christmas lights were a bestseller on Prime Now.
  • The best-selling products at Amazon 4-star and Amazon Books over the Thanksgiving to Cyber Monday weekend included the all-new Echo Dot, Becoming by Michelle Obama, the Amazon Smart Plug, and the L.O.L. Surprise Series toys.
  • The best-selling products at Amazon Pop-Up device kiosks over the Thanksgiving to Cyber Monday weekend included the all-new Echo Dot and the Amazon Smart Plug.
  • Customers ordered more than four million toys and electronics on the mobile app on Black Friday.
  • The best-selling products across on Cyber Monday included the all-new Echo Dot, AncestryDNA: Genetic Testing Ethnicity, Bose QuietComfort 25 Acoustic Noise Cancelling Headphones for Apple devices, Becoming by Michelle Obama, Jenga, and Instant Pot DUO60 – 6 Quart.

Amazon Devices on Amazon’s Biggest Shopping Day

Shoppers on Amazon purchased a record number of Amazon devices globally this holiday weekend, with millions of devices sold worldwide.

  • Biggest holiday shopping weekend ever for Echo devices, with millions sold worldwide—all-new Echo Dot was the #1 selling product on Amazon globally, from any manufacturer, in any category.
  • The best-selling products across all categories on included all-new Echo Dot, Fire TV Stick 4K with all-new Alexa Voice Remote, and Fire 7 tablet with Alexa.
  • It was a record holiday shopping weekend for smart home devices on—bestselling devices included Ring Video Doorbell 2, iRobot Roomba 690 Robot Vacuum, TP-Link Mini Wi-Fi Smart Plug, and Amazon Smart Plug.
  • Customers are keeping their homes safer this holiday season with Amazon home security products—both Ring and Blink more than doubled their sales on Amazon this year compared to the same period last year.
  • Fire TV continues to be the #1 streaming media player family in the U.S., U.K., Germany, and Japan, across all retailers.
  • Millions of Fire tablets and Kindle devices purchased worldwide this holiday shopping weekend.
  • 3 Responses

    1. Yes, Monday was the best day for me too! The Black Friday actually was worse than 2 days before it! Here are the actual sales numbers for one of my businesses:

      Wednesday, 21st November: £1,200
      Thursday, 22nd November: £1,120
      BLACK FRIDAY, 23rd November: £950
      Saturday, 24th November: £650
      Sunday, 25th November: £1,020
      CYBER MONDAY, 26th November: £1,400
      Tuesday, 27th November: £1,220

      This is all from selling a cheap £9.99 item.

      Didn’t run any special promotions or discounts so pretty happy with all the extra sales! 🙂


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