Royal Mail have introduced a Christmas incentive that will see ‘music letterboxes’ playing festive tunes across four secret locations in the UK.
The supplier says that the new launch will add “fun” to a mundane task that requires posting a letter. Shoppers who will come in contact with selective letterboxes will hear merry sounds of either sleigh bells or jolly message of Old Saint Nick. The chosen letterboxes across four undisclosed locations including London, Cardiff, Belfast and Edinburgh feature attached sensors that would play festive songs.
“We enjoy any way we can add a little extra fun to posting Christmas cards this year.”
-Simon Barker, operations director at Royal Mail
Royal Mail advice consumers to start sending their Christmas parcels early to tackle the peak trading rush. Customers should send second class post by December 18, first class post by December 20 and special deliveries by December 22 for their loved ones to obtain their festive gifts.
Royal Mail hones its Christmas strategy
This news marks a subsequent festive launch by Royal Mail as the supplier have recently announced a Christmas competition for small businesses across the UK. The incentive is introduced to allow merchants to compete for four prizes and win a £1000 worth of money.
Last week, Royal Mail in partnership with HM Armed Forces have introduced the ‘hottest’ BFPO Postbox in Bahrain. The postbox can take extreme weather conditions up to 50 ° Celsius to allows troops to post Chrismas messages and presents to their friends and family.
As it appears, Royal Mail are doing consumer-first launches as the supplier aims to stay relevant and different to its clientele. Their investment in small-scale programmes shows that it is possible to keep a balance between innovations and cost management.
5 Responses
I love all the snow around the postbox pictured above.
I expect the music will play out as members of the public fill the box to overflowing, as the snow cripples Royal Mail and will remain un emptied, possibly for weeks.
Bahh Humbug.
I wonder if the already overstretched posties will get a festive tickle from this RM extravagance.
Is it just me, or does this musical postbox thing, seem a waste of time.
What a complete waste of time and money. It’s businesses that can afford to waste money on pathetic marketing like this that should be taxed more.
Entire country needs to get a grip if they consider this as “fun” or even worthwhile for that matter.
Meanwhile in the real world postmen and postwomen are worked into the ground, mail goes missing into some bottomless black hole and Royal Mail think it’s fine to charge £8 for a special delivery letter that should in reality be no more than £3 or £4 at the most.
Would be far happier if RM concentrated on getting the items to arrive.
There’s been a big increase in items “lost” in the post in 2018, though none of these make their way back, despite having return details on the packaging AND on the item.
Even some tracked items are just vanishing.
@ Jonah and Andy
When it comes to missing post, I think it depends what you are selling and how you send it.
What I sell and ship through Royal Mail goes either basic RM24 or 48, so it’s not fully tracked, but gets a delivery scan at the end. While there are still a small number of buyers who will query where their item is, (usually because they’ve not checked the uploaded tracking details) these are always resolved, so out of maybe 5000+ pieces of post this year, not a single loss.
If you get different results, then consider changing to RM24/48 through click and drop. I don’t think it’s perfect, as I don’t think they scan absolutely everything, but 5000+ and no losses ain’t bad.
If you already use RM24/48 through click and drop, then perhaps Royal Mail is not behind the “missing” parcels, but the buyers. There’s not a lot you can do about dishonest buyers, but delivery scans, even if Royal Mail don’t do it 100% of the time, should reduce instances of people trying it on.
I should say my products are relatively speaking, free of being targetted by scam buyers. It did use to happen now and then, when things were just sent regular mail through the post office. But even those have now been eliminated.