Instagram have announced three new ways to discover new products, shop from favourite brands and keep track of all shopping inspiration in one place on Instagram. The new ways to shop on Instagram naturally also opens up new ways to sell on Instagram.
Instagram isn’t a marketplace per se, but it’s an increasingly interesting way to drive traffic to your webstore. Instagram have recently been expanding their shopping featuers with the introduction of product stickers in Stories and a shopping channel in Explore. For those that focus and embrace the social media platform, the ability to sell on Instagram has never been greater
Today we publish a video interview with Public Desire who have attracted over a million followers on Instagram and use it as the main driver of their online sales. Public Desire are a fantastic case study in how to drive traffic and attract consumers to shop on Instagram so the video is well worth watching.
New ways to shop on Instagram
Save to new Shopping collection:
When you come across a must-have item you can now save it to your Shopping collection to revisit it later. When you tap a product tag in Stories or Feed, tap the Save icon in the bottom right corner to save it to your Shopping collection. Just like existing collections, you can access your Shopping collection from your profile. It’s an easy way to keep your wish list up-to-date and store creative gift ideas.
Shop on business profiles
Instagram are also testing a redesign of the Shop tab on business profiles so a user can quickly view all the products featured in their shopping posts. When you visit a business profile, tap on the ‘Shop’ button to see their products, such as the item name, price, and the post featuring the item. It’s a great way to browse all the products from a brand you love on Instagram, in one place.
Shopping in Feed videos
You can now shop in videos from your favourite brands. When you see a video in Feed from a brand you follow, tap the shopping icon in the bottom left corner to reveal the featured products and learn more about them.
