Amazon Best of Prime 2018

No primary category set

Amazon have revealed the Best of Prime 2018, the most purchased products and used services by Prime members. The Best of Prime analyzed how Prime members worldwide enjoyed their Prime benefits between the 1st of October 2017 through to the 30th of September 2018.

Interestingly, the two most binged Prime Original series worldwide to date include Tom Clancy’s Jack Ryan and Homecoming – The Grand Tour which is due to launch it’s third season on the 18th of January 2019 wasn’t in the top two.

As a guide to the type of products Amazon Prime customers are buying, in the Best of Prime 2018 Amazon have revealed the top product purchased by US customers:

Best of Prime 2018 – Top Products

Members’ most popular purchase of the year in the US was the Fire TV Stick with Alexa Voice Remote, followed by the Echo Dot – which was also one of the most gifted items during the week leading up to both Mother’s Day and Father’s Day, and the best-selling product on Amazon globally during the Black Friday and Cyber Monday holiday weekend. Prime members get even more from their membership with Amazon devices, including access to exclusive deals and easy access to music, video, photos, gaming, voice shopping, and more.

Some other Prime member favorites include:

  • Electronics: Panasonic ErgoFit In-Ear Earbuds Headphones, Fujifilm Instax Mini 9 Instant Camera, Tile Mate Bluetooth Tracker
  • Home Décor: Greenco Set of 3 Floating U Shelves, Nearly Natural 6-Foot Ficus Silk Tree, Umbra Trigg Hanging Planter Vase
  • Cookware: Lodge 10.25-Inch Pre-Seasoned Cast Iron Skillet, T-fal 5-Quart Saute Pan Jumbo Cooker with Lid, Calphalon Set of 10-Inch and 12-Inch Contemporary Hard-Anodized Aluminum Nonstick Cookware
  • Home Improvement: TP-Link Kasa Wi-Fi Smart Plug (Works with Amazon Alexa), Affresh Washing Machine Cleaner, Philips Hue LED Light Bulb (Works with Amazon Alexa)
  • TVs: TCL 55-Inch 4K Ultra HD Smart LED TV, LG Electronics 65-Inch 4K Ultra HD Smart OLED TV, Samsung 65-Inch 4K Smart TV
  • Major Appliances: Danby 120-Can Beverage Center, Opal Nugget Ice Maker, Danby Compact Refrigerator
  • Lawn & Garden: REPEL Plant-Based Lemon Eucalyptus Insect Repellent, TERRO Liquid Ant Baits (2-Pack), Sun Joe Electric Pressure Washer
  • Office: Elmer’s Gallon of Glue, Ticonderoga #2 Pencils, Scotch Packaging Tape
  • Tools: Ergodyne N-Ferno Winter Balaclava Ski Mask, LE LED Headlamp, Streamlight Lithium Batteries
  • Sports: ProSource Puzzle Exercise Mat, Bowflex SelectTech Adjustable Dumbbells (Pair), Spalding NBA Street Basketball
  • Pets: Chuckit! Ultra Dog Ball, Nylabone Dura Chew Power Chew Textured Ring, Multipet Duckworth Duck Large Dog Toy
  • Toys & Games: Nerf N-Strike Elite Strongarm Blaster, L.O.L. Surprise! Bigger Surprise, Play-Doh Modeling Compound 10-Pack
  • Luxury Beauty: EltaMD UV Clear Broad-Spectrum Facial Sunscreen, Bioderma Sensibio HO Micellar Water, Mario Badescu Facial Spray
  • Prime Wardrobe: Prime members have loved access to thousands of brands available to try before they buy
  • Fashion: Top brands including Levi’s, Calvin Klein and Under Armour
  • Fashion Private Brands: Amazon Essentials, Goodthreads and Daily Ritual

Best of Prime 2018


How successful is Amazon Prime Day growth

How successful is Amazon Prime Day growth?

10th Amazon Prime Day 2015 - 2024

10th Amazon Prime Day 2015 – 2024

Amazon’s 10th Prime Day is Now Live

Amazon’s 10th Prime Day is Now Live

Prime Day top seller prediction - New Amazon Echo Spot

Prime Day top seller prediction – New Amazon Echo Spot

Prepare to leverage learnings on Prime Day

Prepare to leverage learnings on Prime Day

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars