Meet the company: Visualsoft

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Tim Johnson CSO VisualsoftVisualsoft offer a unique service to online retailers. Rather than charge high upfront project fees for their websites, marketplace integrations, SEO, paid search and marketing services, they offer a fully integrated solution for a small fee for successful transactions. By combining all services for your marketplace sales and website development, Visualsoft’s proposition is full accountability with a single point of contact for 24/7 support and a shared success model.

We spoke to Tim Johnson, CSO of Visualsoft to find out more:

What do Visualsoft do?

We grow retailers online via our award-winning ecommerce platform and digital marketing services. Our enterprise level platform offers everything a retailer needs to run their online business while our marketing teams help drive sales and increase customer numbers through the use of SEO, PPC, marketplaces, social media, email marketing, affiliate marketing and conversion rate optimisation. Our USP is the “shared success” model. Rather than charging big upfront project fees like other agencies, we charge you a small fee per successful transaction. This aligns us with the successes (and pains!) of the retailer and makes us more accountable, helping to drive growth.

What type of businesses do you work with?

We thrive in the space slightly above the entry-level software-as-a-service provider. We’re 100% ecommerce focussed, and the retailers we work with best are ambitious and serious about growing their business online. Alongside B2B and B2C retailers, we also have an ever-growing number of brands looking to drive direct sales. Our customers are varied but our main sectors are fashion and footwear, sports and outdoors, jewellery and furniture. Some of our key clients are TJ Hughes, BigDug, Jacobson Group, Blue Inc, and Pentland Brands.

What makes Visualsoft unique?

We invest heavily in R&D and alongside our internal and client driven roadmap we have strong partnerships with Google, eBay, Amazon. We work closely with them to ensure the things we’re developing for the future of our business are in sync. We focus on emerging technologies where we can demonstrate value as opposed to future-gazing projects. For example, we are looking at an AI personal shopping assistant which will combine deep customer profiling with known external factors such as weather and location, to provide tailored product recommendations.

Tell us about Accountability and Shared Success?

With our Shared Success model accountability is our key differentiator. You could commission a website with one of the many platforms out there, you could use a website extension or plug in to connect to your marketplaces and then use a third party multichannel management tool to connect everything together. The problem with this is who do you turn to when something goes wrong and your multiple solutions don’t synch up? Marketplaces are intolerant of errors and overselling results in almost instant penalties which can have a long term detrimental impact on your business.

Visualsoft can offer you a single solution with website, marketplace integrations, social media, email marketing and paid search all fully supported by our own technical team. Commissioning a website can be prohibitively expensive and, if you get the specification wrong or your requirements change, can cost thousands in future development and maintenance. Multichannel solutions have ongoing costs. Visualsoft operate on a shared success model where you get your website and multichannel support from a single source for a small commission on sales.

What type of retailer should be interested in Visualsoft?

If you’re turning over £10k a month or more and are ready to invest in your website we can help. You may already have a website and be considering replatforming or further development and Visualsoft can save you high upfront project costs.

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If you are an online retailer we are offering a free marketplace and ecommerce health check. Visit get in touch and we’ll be happy to discuss how we can help you accelerate your business in 2019.


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