In an unprecedented bit of overselling, the official Hasbro store on eBay.com has had 30,826 eBay orders cancelled in one day.
The back story is that Wizards of the Coast released ‘Magic: The Gathering War of the Spark‘ on eBay Hasbro Store. They had a limited quantity of 12,000 sets printed and they sold out within minutes. The problem is that the eBay listing didn’t shut down once 12,000 had sold and somehow a total of 42,826 orders were placed. This leaves Hasbro with 30,826 eBay orders cancelled in one day which has to be some sort of notorious record.
Naturally there are a lot of upset customers – 30 odd thousand of them with almost three quarters of all orders being cancelled. eBay and Hasbro have put out a joint statement on twitter apologising and confirming that the first 12,000 orders placed have been accepted and will be shipped but that they are working to ensure all subsequent orders are canceled and refunded.
At $249.99 per set, this is a $7.7 million order cancellation which may also be a record on eBay. Out of the $10.7 million paid by consumers, only $3 million will be retained as valid sales. It’s likely to take some time to process all the refunds but best advice is not to put in PayPal claims as that could only slow the refund process down.
eBay have emailed all individual buyers who’s orders will be cancelled apologising and promising a virtual gift card towards a future purchase and letting consumers know that eBay are working with Wizards of the Coast to send everyone who’s orders were cancelled ‘something special’.
Mistakes happen on eBay, but by any standards this $7.7 million 30,826 eBay orders cancelled in one day is a blinder.
Many thanks to Tamebay reader Dan for the heads up on this story.