Amazon sellers are choosing eBay and Walmart as their secondary trading platforms, says The State of the Amazon Marketplace 2019 report by Feedvisor.
The report aims to provide a comprehensive view into the state of the Amazon marketplace — their growth, shifting nature, and new initiatives — as well as how sellers react and restructure their strategies as a result.
Amazon sellers are trading on multiple platforms to support their business. The finding’s say that eBay and Walmart are merchants’ top choice. More than a half (56%) of the surveyed Amazon merchants are selling on eBay, with more than a third (35%) trading on Walmart.
The report points out that sellers also use their “own website” to sell goods. Nearly half (47%) of respondents are selling on their own websites and almost a quarter (23%) are using a physical store to show off their goods. This means that Amazon are lacking a physical element of retailing which isn’t available online. Sellers are using their brick-and-mortar stores to bridge the customers’ imagination gap so that they can to touch and feel products.
Leading marketplaces such as Shopify (19%), Jet (14%), Sears (8%), Newegg (7%), Rakuten (5%) and Alibaba (1%) follow the list of platforms Amazon merchants use to trade on.
The study highlights the notion that the majority of Amazon merchants are prioritising their growth on Amazon rather than any other platform. Some 37% of the polled sellers don’t want to move outside of Amazon.
When asked what platform sellers are considering expanding to next, the higher percentage would rather choose Walmart over eBay. This shows a change of heart from the majority of Amazon merchants already trading on eBay and Walmart.
The report highlights the idea of many sellers not putting their eggs into one basket. Sellers are using multiple platforms to achieve growth and take advantage of different features available on a variety of marketplaces.