eBay Price reduction for Business Sellers

No primary category set

From the 11th of July, there will be an eBay Price reduction on Final value fees and fee caps in Home, Furniture & DIY and Jewellery & Watches categories for UK business sellers. eBay are reducing Final value fees in the Home, Furniture & DIY categories and extending the fee cap for shop subscribers in Jewellery & Watches categories.

eBay are also offering a promotion on Health & Beauty items up to £10, where you can pay just 2% Final value fees until the end of September – more details here.

eBay Price reduction rational

“We want to make sure eBay continues to provide the best possible marketplace for both you and your buyers. We’ve identified some categories where we have more demand than ever before, so to help you meet buyer needs in these fast growing categories, we’re making some changes to our fees and caps.”
– eBay

eBay Price reduction detail

From the 11th of July, eBay will introduce the following changes to Final value fees in Home, Furniture & DIY and Jewellery & Watches categories for business sellers.

Category

Current Final Value fee rate

New Final value fee rate

Example

Home, Furniture & DIY

10% • 10% for the portion of the total sales price, including postage, up to £250.00
• 6% for any portion of the total sales price, including postage, greater than £250.00
Your buyer pays: £600.00 + £5.00 postage
Your Final Value Fee: (£250 x 10%) + (£355 x 6%) = £46.30

Home, Furniture & DIY

– Furniture
– Bath

9% Final value fee (max. £40 for eBay Shop subscribers) • 9% for the portion of the total sales price, including postage, up to £250.00
• 6% for any portion of the total sales price, including postage, greater than £250.00
• Final value fees will remain capped at £40 for eBay Shop subscribers

Non-Shop Subscriber:

Your buyer pays: £600.00 + £5.00 postage
Your Final Value Fee: (£250 x 9%) + (£355 x 6%) = £43.80

Shop Subscriber:

Your buyer pays: £600.00 + £5.00 postage
Your Final Value Fee: capped at £40.00

Home, Furniture & DIY

– Electrical Socket Adapters & Converters
– Power Strips & Surge Protectors

8% • 8% for the portion of the total sales price including postage up to £250.00
• 6% for any portion of the total sales price including postage greater than £250.00
Your buyer pays: £600.00 + £5.00 postage
Your Final Value Fee: (£250 x 8%) + (£355 x 6%) = £41.30

Home, Furniture & DIY

– Appliances
– DIY Tools
– Smart Speakers

5% Final value fee (max. £20 for Shop subscribers) No Change for these categories

Jewellery & Watches

11% 11% Final value fee (with a cap of £50 for eBay Shop subscribers) eBay Shop Subscribers:
Your buyer pays: £600.00 + £5.00 postage
Your Final Value Fee: capped at £50.00

Jewellery & Watches

– Watches

10% Final value fee (max. £50 for Shop subscribers) No Change for this sub-category
This change excludes sub-categories with lower Final value fees, such as Appliances, DIY Tools & Smart Speakers

How do you get the eBay Price reduction?

You don’t have to make any changes, apply to be included to get the eBay Price reduction for business sellers. Any sales for new, relisted or renewed listings from the 11th of July will benefit from this change and you will start to see changes in your invoice from mid-July.

8 Responses

  1. It would seem this would be welcome news for UK sellers (especially the cap for jewelry and watches)?

    Is there a particular retailer or marketplace putting pressure on eBay to reduce fees in these categories?

  2. I wouldn’t dare sell high end jewellery or watches on eBay. With the persistent empty box returns it’s the easiest scam going. Perhaps eBay have seen a decline in sellers in some of these categories? I wouldn’t think eBay have done this out of the goodness of their heart, there must be something behind the move.

  3. Their likely motives will be to regain lost sales in specific areas. I sell musical instruments on eBay and have reduced what I sell on their platform considerably due to the kind of scams you mention. Although my experience is not as extreme as the ’empty box’ scam, I don’t believe the ‘free trial period’ is especially suitable for the used market. So, this year, my sales are down 90% on the previous year, because I reduced my inventory and more importantly, greatly reduced the number of high value items I sold on the platform – with this I do lis being collection only. eBay report that the UK market in used musical instruments is down by more than 10%. Recently, eBay reduced FVFs to 0% for US sellers. I can only assume this is due to competition from Reverb.com who specialise in all things musical in the US. They have yet to make ground in the UK.
    I wonder if you could do a feature on Reverb.com Chris?

  4. If you wanna really help just remove the fees from shipping its got nothing to do with eBay. If they are worried about shipping prices being loaded as they once were introduce shipping bands so they cannot be. But stop adding 11% to our annual shipping costs.

  5. Great news, I will try this and see if we can make savings, every little helps at times like this. Sales are down by 50%.

RELATED POSTS..

eBay test product review ratings in seller feedback

eBay test product review ratings in seller feedback

eBay Live UK to launch with Katherine Ryan and Amy Bannerman

eBay Live UK to launch with Katherine Ryan and Amy Bannerman

Deep dive into eBay Offsite Ads with Anthony Okoro

Deep dive into eBay Offsite Ads with Anthony Okoro

eBay Marketplace - Exploring Business Growth Opportunity

eBay Marketplace – Exploring Business Growth Opportunity

eBay generative AI-powered Shop the Look

eBay generative AI-powered Shop the Look

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars