Etsy to launch a country-specific marketing tool

No primary category set

Etsy have announced the scheduled introduction of a country-specific marketing tool which will aim to personalise offers based on the buyers’ location.

Etsy will introduce enhanced sales and coupons service in August. Its new functionality will enable sellers to set a country-specific sale.

The marketplace attributes the launch to the increased demand amongst merchants to grow their businesses abroad.

Sellers who want to expand into new territory would often find that shoppers’ demands vary on where they come from. However, a tailored experience is a universal prerequisite for customer satisfaction. It stands at the heart of customers’ expectations. The challenge is to know the specifics of customer wants and needs in each territory, a merchant aims to conquer.

Etsy say that sellers will be able to create a customer-centric strategy for overseas shoppers, incorporating their differences influenced by culture, language and trends.

Etsy say that they will “continue to invest in the success of [their] international markets.” In the coming months, sellers will see increased marketing efforts across many channels, all aimed at bringing more buyers from sellers’ countries to Etsy.

2 Responses

  1. We are excited to see how this will work with our flower wedding confetti on Etsy. Selling natural dried flowers isn’t always something allowed in every country. This is great to be able to select the right locations.

  2. Whilst this Etsy tool is a very welcome addition to the marketing armory, ultimately it leverages price discounting to gain a sale. I prefer to sell on our overall high quality of service which has a higher cost. Now to work on how to leverage 2 propositions in one offer.

RELATED POSTS..

Etsy Northern Ireland block coming

Etsy Northern Ireland block coming

Where's Wally Etsy 2024 Christmas Ad

Where’s Wally Etsy 2024 Christmas Ad

Etsy Insider beta buyer membership announced

Etsy Insider beta buyer membership announced

Etsy’s Creativity Standards define products that can be sold

Etsy’s Creativity Standards define products that can be sold

Outcry from sellers over Etsy Sex Toy Ban

Outcry from sellers over Etsy Sex Toy Ban

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars