ASOS and Klarna expand instalment payments into the US

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ASOS and Klarna have announced the expansion of their partnership which offers shoppers in the US instalment payments option, giving shoppers the freedom to buy now, and pay later customer service luxury.

The move will see the marketplace providing more than 850 brands with . an opportunity to woo their US shoppers with a flexible payment option.

In 2016, ASOS and Klarna started working together to give their shoppers “the best customer experience” by delaying the worst part of the shopping journey – the payment.

Customers can now choose either to pay with four equal payments collected bi-weekly or in 30 days – with no interest or fees.

This benefits the ASOS customer considering that 22% of shoppers say they struggle to afford the latest trends and would like an option to pay in instalments or pay later – increasing to 37% for Gen Z and 30% for Millennials.

A third said having the option to pay for their online purchases in four equal payments would help them better manage their finances and a quarter (24%) said it would mean they could buy more high-end products they could not usually afford. A fifth (21%) said it would allow them to ultimately spend more. With Klarna, these topical trend woes are solved with flexible, and more importantly, responsible spending solutions.

The duo attributes the wider rollout to the demand for instalment payments amongst their target audience.

“At ASOS we want to give our customers a choice in everything we do whether that is in the broad range of ASOS Design and branded products, smooth and fast delivery options or payment options. We know these are all important to our customers — the addition of Klarna as a payment method in the US will help provide the best customer experience for our US customers.”
– Eve Williams, brand experience director, ASOS.

“Extending the ASOS partnership into the US speaks to Klarna’s global reputation among both its brand partners and customers. ASOS offers an accessible shopping experience. Paired with Klarna’s smoooth user experience and capabilities, customers in both the US and UK are now able to experiment and express themselves in the latest fashions with confidence.”
– Michael Rouse, chief commercial officer, Klarna.


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