Amazon have announced that their new fashion competition show “Making the cut” will be coming to Prime Video on March 27th, hosted and executive produced by “Project Runway” hosts, Heidi Klum and Tim Gunn. In the show 12 designers travel to New York, Tokyo and Paris to take part in challenges. Two episodes will be released a week and the final will take place on April 24th.
“Instantly shoppable series.”
According to the online retail giant the show will be the “first-ever global and instantly shoppable series.” Meaning people can purchase the winning fashion items from each episode in the Amazon fashion “Making the Cut” store. The show sets out to find and promote the next best fashion brand by setting them up for success upon winning and leaving the show. Supposedly affordability and accessibility of fabrics are prioritised, a possible win for fashion sellers and designers.
The show has the potential to put a spotlight on the online fashion industry and in turn help businesses grow and adapt accordingly. It might also be a great teaching aid for fashion sellers who want to learn more about what makes a brand successful. So, get comfortable, grab a drink and take some notes whilst your future competition go through stressful tests and challenges.
The growth of Amazon fashion
In recent years Amazon have been working hard to get a strong hold on fashion. Amazon’s range of features show how the company aim to revolutionise the online fashion industry. These features include Amazon Prime Wardrobe, where customers select items online before trying them on at home and only paying for what they want to keep. Echo look, which lets customers take pictures of themselves in various clothing and receive advice on what outfits worked best and just last year they started testing ‘top brand’ badges on US fashion listings.