Welcome to 2020. As it’s a new year, today we are kicking off a series of 2020 Back to Work Tips with the first from eBay VP Rob Hattrell which you can read here. To introduce the series, Rob is also today’s guest writer on Tamebay with his thoughts on the year ahead:
Last year was another year of challenge and change in our industry. But, as the retail landscape continues to evolve, we are confident and upbeat heading into 2020, we hold fast to our ambition and purpose: to be the place the UK shops first; to connect buyers and sellers, and to champion entrepreneurialism.
With a turbulent market and continued low consumer confidence, it’s more important than ever for us to be nimble and to stay ahead of changing shopping habits – adapting the platform in line with new behaviours and trends and giving you, our sellers, the best chance to grow your business on eBay.
With pressure in the world of retail, I am increasingly convinced technology has a positive role to play. Our partnership with the City of Wolverhampton, providing digital skills training to over 60 local retailers last year, is a good example. In 12 months, retailers on the programme have grown by a third, reaching £7 million in sales with an average growth rate of 33%. These results show that online and offline can survive and indeed thrive together.
You will, I hope, have seen that we’ve been investing heavily in our marketing and advertising nationwide, putting your products in front of more buyers than ever. As a result, we’re now attracting 27 million visitors to the site and in November we had our biggest Black Friday ever.
Onsite, we’ve increased seller protections, introduced the Send Offer to Buyer feature and improved our existing marketing tools. Promoted listings have been well adopted and we’re taking your feedback onboard with further enhancement to the tool to come this year. We’ve upgraded benefits for eBay Shop subscribers and made improvements to Seller Hub to include the Terapeak research tool. Despite a bumpy start, for which I appreciate your perseverance, we’re heading in the right direction with Attributes.
These changes are all part of a long-term plan to help you increase sales by enabling buyers to find items more easily and to improve the marketplace overall. We do what we can to make these changes as easy to implement as possible and we are incredibly grateful for your ongoing patience and valuable feedback as we work to improve eBay for everyone.
Looking ahead to Brexit and the potential for further economic uncertainty, we’ll do all we can to help you adapt and transition to the new regulatory environment. I am confident that the businesses we partner with on eBay have the skill and flexibility to adapt and adjust and we’ll do everything we can to help you do just that.
We’re committed to making sure our platform is the best place for you, and the 300,000 businesses that trade on eBay, to build your businesses the way you want to. And, unlike other platforms, we will never sell our own products or undercut our sellers.
Once again thanks for choosing eBay as a partner to grow your business. Your success is our success. Here’s to an excellent year of trading and continuing to grow your business together.