With China on lockdown due to the Coronavirus and much of Asia taking precautions, the eyes of the world are on the global health emergency. Sooner or later the lockdown will end, the health emergency will be over and consumers will be out shopping again and the burgeoning Asian middle class love British goods.
If you want to capitalise on Chinese and Asian ecommerce, our friends at Worldfirst have put together their top four Asian marketplaces to sell on:
TMall
Tmall Global was set up to provide big brands from the west a marketplace with access to China’s growing consumer base. As an Alibaba Group company, TMall benefits from being a highly trusted platform that reaches many of the region’s lower-tier cities and rural areas. With Tmall, retailers can sell to Asian shoppers through special warehouses provided by the platform. In essence, Tmall provides the whole shopping solution with merchants only needing to supply the product and that is why many of the world’s biggest brands, including Burberry, Zara, and Disney, are selling on Tmall too.
AliExpress
Launched in 2010, AliExpress is a truly global marketplace connecting global customers with Chinese manufacturers and distributors. It is increasingly popular in Russia, the United States, Brazil, Spain, and France. As part of the Alibaba Group – AliExpress has facilitated global ecommerce from China in a way that no other marketplace has managed to do.
JD.com
JD.com (often known as Jingdong) used to be called 360buy. It is a Global500 company that partners with local and global brands looking to tap into the Chinese market. They offer a suite of services to help companies reach their customers including marketing, customer targeting, and data-driven analytics.
Lazada
Lazada is an ecommerce marketplace with presence across Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam. For businesses looking to tap the South East Asian market, Lazada aims to serve 300 million customers by 2030 – and has the technology, and logistical set up to do so. LazMall is a ‘virtual mall’ launched by Lazada in 2019, it connects 7000 international and local brands to shoppers across the region. Brands can create a personalised experience for their customers, making the shopping journey more tempting.
