eBay Individually brilliant Stronger as one campaign to highlight small businesses

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eBay mobilised rapidly at the start of the Coronavirus pandemic with support for their sellers ranging from protecting their seller standing to deferring fees and a raft of other measures. They’ve also put out an offer for struggling retailers who have never sold on eBay before to help them get started by waiving fees for several months. Now, they are running a marketing campaign with the tag line Individually brilliant Stronger as one to support the small businesses trading through the pandemic and to encourage buyers to the marketplace.

eBay Individually Brilliant adThe Individually brilliant. Stronger as One. campaign will be running across the eBay site, print, radio, social and TV so you may have seen or heard an ad already. It’s also about real sellers – eBay approached 100s of sellers who were not only asked to feature in the campaign, but were also asked to help produce it – working together to bring the campaign to life.

Sellers were briefed on the content required, such as imagery and videos of them in their current business environment – whether that’s at home, in the kitchen or socially distancing in an office or warehouse.

eBay have seen the efforts EVERY SINGLE small business on eBay are going to right now, in order to continue serving their customers. They are doing great things, extra-ordinary things, unusual things.

On your own, eBay think you are brilliant. But when sellers stand together as one, on a platform like no other, your combined might delivers for the nation, to drive us forwards, when we all need it the most. Whether that’s by supplying DIY goods to keep spirits up in lockdown, stationary for kids schooling at home, or BBQ equipment for those first weekends of sun.

And because you and other businesses like you are all playing your part in these uncertain times, eBay are playing their part too; by doing all they can to support you, to be a platform you can depend on, from the raft of support measures to giving them you their media space throughout this campaign. eBay say that they do this with pride, and tip our hats to all those who are individually brilliant, stronger as one.

As well as the video and ads, eBay have created a campaign page and a Small Business Hub featuring the small businesses that come together to make eBay the marketplace it is today.

12 Responses

  1. Ebay cut the crap
    If you really care about us
    lower the fvf selling fees
    Even by just a percentage or two

  2. Ebay gives us nothing whatsoever other than the service we deserve as fee paying customers

  3. @ Jim. you really are a bit of an idiot. you are inconstant with your views, your grammar is appalling, your ideas ridiculous (paint every postbox blue), you bang on about something you seem passionate about and then contradict it a few posts later. you like to contradict people while taken the morale high ground by bragging about things you know you should get support with – like your constant support the NHS posts.

    If I didn’t know better I would think you were about 15 years old. thats how you write. Maybe you are.

    How can you say that ebay have given us nothing whatsoever. Were you not banging on last month how your ebay business had given you multiple cars and several houses? Or are you just a liar that likes to contadict people to make yourself feel important?

  4. “eBay are playing their part too; by DOING ALL THEY CAN TO SUPPORT YOU, to be a platform you can depend on, from the raft of support measures to giving them you their media space throughout this campaign.”

    That’s just a bit…effusive ?

    ~~~~~

    eBay continue to (re)pursue these small retailers (I consider the archetypal ‘Shopify’ demo) — it’s tough to imagine many of them don’t already have their own site (and have had at some point in time had eBay in their consideration set).

    A COVID-inspired tweaked take on the vastly similar “Retail Revival” initiative, leveraging eBay’s ongoing milking of their purported “strategic allocation of marketing spend”.

    Go get ’em eBay.

  5. we make no apology or for our constant support of the NHS

    why is painting every post box blue ridiculus ?
    some one painted them all RED ?
    I have 2 cars and 2 houses, nothing special ,
    mentioned because we didnt think its anything special
    ,many business men will have more,
    if our grammar is poor, we apologise for our lack of education which was beyond our control as a child,
    we can say honestly ebay has gave us nothing other than a paid for service.
    much like our electricity provider ,internet provider , stock suppliers, etc ,

  6. It’s about time they advertised us!

    I have always said the great thing about ebay is it’s small sellers and not the likes of Argos.

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