Knowing that the COVID-19 crisis has accelerated many consumer behaviour trends we’ve been witnessing for years, ChannelAdvisor polled over 1,000 active US consumers about their shopping habits to find out how the COVID-19 crisis has impacted their behaviour since the beginning of March 2020.
Consumers were forced to spend more time online out of necessity. And as a result, they began branching out, discovering new channels and gaining more confidence in online shopping. Ultimately, ChannelAdvisor found that consumers are still discovering, researching and purchasing in many of the same ways — depending on their age breakdown. But the incremental increase in new ecommerce consumers is speeding up the impact.
This Wednesday the 10th of June at 2pm, we will be taking a deeper dive into just once consumer behaviour trend, Google Shopping, in a joint webinar with ChannelAdvisor. In this webinar we’ll walk through how to optimise for Google Shopping success in an uncertain world. We’ll look at the latest consumer behaviour trends and reveal how you can adjust your strategy to maximise your success. The webinar will start at the basics, talk you through your goals whether they be marketing objectives to drive awareness, commercial objectives to drive profits, or ancillary objectives such as to drive footfall into your store. It will also review when you should monitor your shopping campaigns and specifically when you should leave them alone to give them time to bear fruit. You can sign up for the webinar here.
In the mean time, to give you a flavour of some of the changing consumer behaviour trends, ChannelAdvisor summed up their findings in this infographic: