Taking a look back at the first ever Black Friday from home, eBay UK has revealed that it witnessed one deal sold every second (between 7am – 5pm) on the Black Friday hub and today we can reveal the Black Friday best sellers – many of which are still available today on Cyber Monday if you missed out out the weekend.
As the nation shopped around for the best bargains to get ahead this Christmas season, bargain hunters shopped small as they looked to support independent retailers, many of which closed physical shops due to lockdown restrictions.
“Since March, we’ve seen a significant rise in the number of small businesses coming to eBay in order to continue operating through lockdown restrictions, and we’re delighted that we’ve helped connect thousands of small businesses with millions of customers this Black Friday.
With sustainability and tighter wallets front of mind, we saw a big appetite for refurbished items this year. There was also a move to certain categories – from home entertainment, as Brits look forward to making their home their castle, to health and fitness products as we continue to place greater focus on our wellbeing.”
– Murray Lambell, General Manager UK, eBay
Crunching sales data in real time, eBay UK reveals how COVID has shaped the nations shopping habits for our first Black Friday at home.
COVID shapes shoppers’ wishlist
After a year like no other, there is no denying the impact that COVID has had on the nation’s wishlist this Black Friday. eBay saw five distinct trends when it came to what the nation was snapping up.
- Out with the New and in with the Refurbished
eBay’s prediction that shoppers would opt for refurbished products this Black Friday was fulfilled, with two of the top ten selling deals the Refurbished Dyson v10 Absolute, one of which was sold every 24 seconds between the hours of 7am-11am and the Refurbished insert iPhone 8 64GB.
A way to get sought-after kit and equipment for a fraction of the cost of new, eBay has witnessed a significant increase in sales of refurbished and used tech, with an 11% increase between Black Friday 2019 and 2018 and a 16% increase between Black Friday 2019 and Black Friday 2017.
- Health remains a priority
After an uncertain year, it seems shoppers continue to place focus on keeping our minds and bodies healthy, with increased sales of fitness equipment spiking in the week leading up to and on Black Friday itself. Smart watches such as Fitbits, golf accessories and bikes were the most sought after items.
As lockdown restrictions continue to change, activewear, trainers and outdoor wear dominated the best selling fashion items as our choices continue to evolve in line with government guidance.
- Home Entertainment spikes as we prepare for a different Christmas
Despite the news of lockdown lifting on the Monday before Black Friday, sales revealed the nation is preparing for a different kind of christmas, choosing to invest in upgrading in home entertainment.
In the week leading up to Black Friday, shoppers made the most of early deals with sales of TV’s up 14% YOY and video game accessories up 47% YOY.
- Your home is your castle
Having spent more time at home than any other year, data revealed the everyday items that make the house a home dominated sales. From slippers and dressing gowns, which were up 58% and 43% respectively YoY, to blankets, alarm clocks and bedding.
- Brits get ahead of Christmas shopping
With this Black Friday closer to Christmas than other years, it’s no surprise shoppers used the occasion to save big on gifts.
eBay’s Nintendo Switch deal, which offered 24% off, sold 1 every 4 seconds between 7-8am before finally selling out in just hours.
Fragrances also flew off the virtual shelves, with the Paco Rabanne Unisex perfume selling 1 per every 42 seconds.
Finally, it comes as no surprise that Black Friday’s biggest seller was the LEGO Harry Potter Hedwig, selling 1 every 11 seconds. In 2019, 5 LEGO sets were bought every second on Black Friday and the LEGO Harry Potter Night Bus sold 1 every 3 seconds.
From late night shopping to all day shopping
eBay predicted that the usual 8pm browsing peak would be replaced with all-day shopping, as the UK spent their first Black Friday at home – and at 9am saw a significant peak as those WFH swapped their usual shopping slot on their morning commute for some extra time in bed.
Browsing continued to remain steady throughout the day, although significantly up on previous years, as the nation made the most of their first Black Friday at home.
eBay Black Friday Best Sellers
- LEGO Harry Potter Hedwig – 1 sold every 11 seconds
NOW £23.95 WAS £34.95
- Lenovo Smart Alarm Clock – 1 sold every 33 seconds
NOW £19.99 WAS £49.99
- Apple 10.2″ iPad (2020) 32GB – Space Gray– 1 sold every 19 seconds
- Refurbished Dyson Cyclone V10 Wireless – 1 every 24 seconds
NOW £279.00 WAS £399.99
- Nintendo Switch – 1 sold every 4 seconds (between 7 and 8am)
NOW £239.99 WAS £313.99
eBay Black Friday Best Sellers from small businessess
Discounts apply with coupon PICKSMALLBIZ
- AOVO Pro Electric Scooter Powerful 350W E-scooter
NOW £259.95 WAS £309.95
- DAKAR GT Unisex Mens Womens Adult Mountain Bike Hybrid Bike
NOW £167.20 WAS £209.00
- Electric Treadmill 1.5HP DC Motor Heavy Duty Foldable Machine
NOW £471.99 WAS £589.99
- NEW Samsung Galaxy A71 128GB 6GB Unlocked Dual SIM 6.7″
NOW £240.79 WAS £300.99
- Rattan Garden Furniture Set 4 Piece
NOW £100.79 WAS £125.99