Eve Williams has been appointed as eBay UK Chief Marketing Officer and she’s starting today, Cyber Monday, the second busiest shopping day of the year.
In her role, Eve will be responsible for all of eBay UK’s marketing activity creating impactful brand campaigns to show the breadth of eBay’s marketplace. The new eBay UK Chief Marketing Officer will be especially important to you as she’ll be championing the 300,000 businesses on the platform who sell to 28 million active buyers – her job is to get you customers!
Eve joins eBay UK from ASOS, where she was Global Brand Director, responsible for the company’s marketing and customer programmes, creative, content, consumer comms and social output. During her seven-year tenure at ASOS, she led efforts to drive acquisition of new customers, while also playing an integral role in supporting initiatives which created opportunities for new talent.
Prior to that, Eve was Managing Director at Cedar Communications Ltd, producing content for some of Britain’s leading brands including British Airways, Tesco, O2, TUI and Nikon.
“I’m delighted to be joining eBay at what feels like a hugely pivotal point. More than ever before, customers are looking for value in their lives and eBay can offer them this every day. Our customers are also more conscious than ever about the opportunity to have a positive impact on the planet through buying and selling pre-loved items. I’m excited to work on a brand which can make a real difference to the world, and with a team who care so much about its customers.”
– Eve Williams, Chief Marketing Officer, eBay UK
“It’s a pleasure to welcome Eve to eBay UK. With all the change in the lives of consumers and the continued evolution of the eCommerce market her role is more important than ever in helping us introduce and elevate the eBay brand to new buyers and sellers and to continue to engage the 28miiliosn people who shop with us today. Eve’s brilliant digital and brand marketing experience, creative flair and customer insight is a tremendous asset as we drive eBay forward in a dramatically changing and fast paced environment.”
– Rob Hattrell, Head of eBay Europe and SVP, eBay
Eve lives in North London with her partner, and two year old daughter.