Valentine’s Day 2021 will see knickers as a top 10 gift!

No primary category set

Valentine’s Day 2021 will be like no other as lock down lovers, many of whom may have met on virtual dating apps and yet to meet in real life, will be shopping online for gifts for their partners.

According to Royal Mail, nearly a quarter of Brit will be sending their loved ones a present in the post this Valentine’s Day, with nearly one in ten more likely to do this than they usually would due to lockdown restrictions. The findings come as the UK continues to adjust to the realities of lockdown, and more people turn to the mail to make emotional and meaningful connections with loved ones.

The study, released in the run up to Valentine’s Day 2021, revealed the nation’s saucy side. If you’re wondering which of your products deserve promotion as Valentine’s gifts there’s a varied selection you should consider. Although chocolates (36%) and flowers (22%) are the most popular choices for postal-bound gifts, underwear (4%) is also tipped to be on peoples’ gift lists. Pyjamas (5%), a lockdown sales staple, also feature highly.

Top 10 Postal-Bound Valentine’s Day 2021 Gifts

  1. Chocolates (36%)
  2. Flowers/plants (22%)
  3. Alcohol (12%)
  4. Perfume/aftershave (12%)
  5. Jewellery (8%)
  6. Candles (6%)
  7. Clothing (6%)
  8. Pyjamas (5%)
  9. Stuffed toys (5%)
  10. Underwear (4%)

Some of the more unusual Valentine’s postal orders the study unveiled include Lego, a ‘hug token’ and even an afternoon tea set.

Although romantic partners (18%) are the most common recipients of postal bound presents this Valentine’s Day, 2% of us will be sending something to an absent friend, and another 2% to a family member. 2% will also be sending a gift to a romantic interest that they are not currently in a relationship with.

Those from the Midlands (24%) are most likely to send a loved one a present in the post on Valentine’s Day 2021, followed by Scotland (23%).

“As we struggle to meet up with friends and family, there is now – more than ever – a special joy in receiving a present from a loved one in the post. Be it a romantic interest or even an absent friend or family member, this research clearly demonstrates the innate and intimate power of the parcel.”
– Mark Street, Head of Campaigns, Royal Mail

RELATED POSTS..

Royal Mail July 2024 Price Update

Royal Mail July 2024 Price Update

Kretinsky Royal Mail takeover progresses - Will we see Rico back?

Royal Mail sale agreed pending regulatory approval

Ofcom late delivery investigation into Royal Mail results in Royal Mail £5.6m fine for not delivering on time

Ofcom investigates Royal Mail’s delivery performance

Royal Mail hits first milestone in rollout of renewable fuel

Royal Mail hits first milestone in rollout of renewable fuel

Kretinsky Royal Mail takeover progresses - Will we see Rico back?

Kretinsky Royal Mail takeover progresses – Will we see Rico back?

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars