EU economic operator required for CE-marked products

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If you’re selling CE-marked products into the EU, you will require an economic operator established in the EU by July. This impacts all sellers outside the EU which due to Brexit includes the UK as well as the US, Far East and the rest of the world.

The EU Regulations on market surveillance together with the Guidelines for its practical implementation will come into force on the 16th of July 2021. Sellers will be required to put the name and contact details of the economic operator in the EU on the product or the product packaging.

You will be required to ensure the name and contact details of the EU economic operator are listed on the product or in the product packaging. (This information generally accompanies new in-box items manufactured or imported for the EU market.) If the products you ship to the EU don’t contain this information, your goods may be seized at customs or stopped from further circulation to prevent them from being delivered to your buyer.

“Remember to research options for economic operators in Europe to make sure you’re compliant by the enforcement date. eBay are looking into providing more information on options for our sellers that do not currently have an economic operator. We will update you on this soon.”
– eBay

What is an economic operator in the EU?

Four types of economic operators are accepted under the new regulations

  • Manufacturer in the EU
  • Importer in the EU
  • Authorised Representative in the EU
  • A fulfilment service provider in the EU

eBay have also published a help hub to assist sellers which you can find here.

One Response

  1. This is the most ambiguous release so far, what does ‘you will need an economic operator in the EU’ mean ?

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