eBay UK have received Gold Standard 2.0 certification from digital advertising industry body, the Internet Advertising Bureau. This makes eBay UK the first ecommerce marketplace to be certified with the latest, and most rigorous online advertising standards.
Launched in September 2020, the IAB Gold Standard 2.0 certification requires participating companies that buy or sell digital media – such as eBay – to demonstrate the highest credentials in combating ad fraud, improving user experience and ensuring a safe environment for both brands and users.
“Gold Standard 2.0 is a central part of our work to build a sustainable future for digital advertising, and we’re delighted to have eBay certified under the latest criteria. By demonstrating its commitment to upholding the principles of the Gold Standard, eBay is helping to create a more responsible digital ad ecosystem that prioritises the user experience.”
– Nickesh Patel, Ad Tech & Standards Manager at IAB UK
Joining other leading digital platforms in achieving the new standard, eBay has also likewise adopted IAB Europe’s Transparency & Consent Framework 2.0 – one of the new requirements of the latest Gold Standard certification.
“At eBay we recognise that we have a duty to advance and improve the advertising ecosystem, and are dedicated to collaborating with industry partners such as the IAB to help build a sustainable future for digital advertising. We are proud to be the first marketplace to be certified IAB Gold Standard 2.0 and are strongly committed to ensuring eBay remains an industry leader when it comes to user experience, combating ad fraud, and creating a safe environment for brands and shoppers alike.”
– Harmony Murphy, GM Advertising UK at eBay
Register for Tamebay Live and watch Harmony Murphy & Sylvie Walker’s session ‘How display advertising is working harder for sellers on eBay’ at 11:05 this morning.
