Today Pinterest might start to look and feel a little different, as they are announcing a huge redesign of the platform experience. The redesign brings new features for Pinners, Creators and Advertisers and as Pinterest continues to evolve to become home for the next generation of creators, these new features will make Pinterest more shoppable increasing the opportunities for monitising your activity on the platform.
- Put Creators at the core – enabling them to publish high-quality content and pays them for their inspiring content
- Makes Pinterest more shoppable than ever
- Offer Pinners more ways to watch, make and shop creator content – with a new look and feel
Why is Pinterest doing this?
“We have all come to enjoy the benefits of conventional social media in the past decade, but it has also left a lot of us behind feeling drained and exhausted. We’re recognizing our responsibility as the home of inspiration and therefore we’re committed to doing things differently. The launch marks the next step in creating a different type of network centered around inclusivity, positivity and true inspiration.
Pinterest’s new experience will foster more meaningful engagement between creators and their communities, encouraging people to react to, build on, make and shop inspired ideas.”
– Aya Kanai, Head of Content & Creator Partnerships, Pinterest
New tools that Pinterest will introduce
Browse and watch (the new home feed experience)
- Pinners will have the option to “Browse” or “Watch” when looking for inspiration and ideas.
- The “Browse” tab is an evolution of Pinterest’s traditional inspiration feed. The new “Watch” tab is a full-screen feed of Idea Pins users can scroll through and engage with.
Takes + Create Your Take
- Takes is a new way for people to respond to a creator’s idea with their own Idea Pin.
- To launch Takes, Pinterest is kicking off a “Create Your Take’ campaign, which will see celebrities incl. Jennifer Lopez , Megan Thee Stallion, Nicola Coughlan and Olly Alexander share an inspiring Idea Pin, encouraging Pinners to build on that idea and share their own take.
- Pinterest partnered with Amplify, a leading creative agency specializing in experience and culture, to bring the activation to life.
Continuing to make Pinterest more shoppable
- Pinterest continues to make Idea Pins more shoppable, now integrating them with AR Try on, its augmented reality beauty try on, so you can shop lip products right from the Idea Pin.
- As well as a ‘shop similar’ feature, which uses visual search technology to recommend Product Pins that are visually similar to the content within the Pin.
