Visual inspiration platform Pinterest has partnered with the iconic Victoria & Albert Museum (V&A) to bring the museum’s sold out ‘Gabrielle Chanel. Fashion Manifesto’ exhibition to life digitally. Through the creation of an original content series, Pinterest will offer a unique perspective on one of London’s most distinguished institutions.
Produced by Pinterest, the V&A will host the series of four videos on their Pinterest profile showcasing the exhibition’s key themes, including the ‘The Little Black Dress’, ‘Suits for Women’, ‘Revolutionised Fabrics,’ and a rundown of the exhibition’s highlights.
Now live on the platform, the video series will allow users to experience the critically acclaimed exhibition, providing a deeper dive into the finer details that define Gabrielle Chanel’s most iconic pieces. Each video will use footage filmed at the exhibition to explore the history, evolution and legacy of Gabrielle Chanel, showcasing how fashion can be a tool of empowerment and creativity in everyday life.
At Pinterest our mission is to inspire people to create a life they love, and what could be more inspiring than the iconic V&A, a true British institution. A first of its kind collaboration for Pinterest UK, this exclusive video series enables us to connect fashion-lovers with unique content from the Gabrielle Chanel. Fashion Manifesto exhibition. This partnership is a great example of how we’re widening the aperture in terms of the types of inspiring content people can find on the platform.
– Jamie McHale, Content Partnerships Lead, Pinterest UK
The V&A is a family of museums dedicated to the power of creativity, and we want as many people as possible to have the opportunity to experience what we do. Our partnership with Pinterest enables us to bring our sold-out Gabrielle Chanel exhibition to a much wider audience, making the inspirational and iconic CHANEL pieces in the exhibition accessible to all. People simply need to visit the V&A’s Pinterest profile to enjoy 4 new films giving a unique insight into the Gabrielle Chanel story
– Sophie Rouse, Head of Integrated Marketing and Insight, The V&A
The video series is hosted on the V&A Pinterest account, as well as a bespoke editorial landing page:
- Suits for Women – shows how Gabrielle Chanel created an empowering wardrobe using stylish blazer and trouser combinations
- Revolutionised Fabrics – reveals how Gabrielle Chanel paired comfort with style to create go-to outfits for embracing everyday life
- The Little Black Dress – highlights how Gabrielle Chanel changed the course of women’s fashion with the Little Black Dress
- Exhibition Highlights – showcases the most inspiring pieces within the collection.
