Discussion of livestreaming in general and a brief history of the platform.
Focus on Alibaba-specifics and how livestreaming accelerated due to the pandemic – now brand critical to launching in China. Mass-streaming and VIP-streams (exclusive to restricted numbers of clients) are increasingly common and are set to shape the future hybrid world of retail.
Learnings from 11.11 Global Shopping Festival
Deeper dive into 11.11 ‘shopatainment’ and social-commerce.
The future opportunities to come in livestreaming thanks to the development of innovative new technologies
Zarina Kanji – Alibaba Group Business Development UK & Nordics, Alibaba
Zarina Kanji has been leading Tmall Business Development for health, food, and beverage brands at Alibaba UK & Nordics since September 2018.Zarina is responsible for helping brands enter the Chinese market and build their business by connecting them to the more than 650 million annual active consumers on Alibaba’s platforms. She is based in London.
Prior to joining Alibaba, Zarina was Regional Head of Fashion & Sport Brand Partnerships at Lazada Group, Southeast Asia’s leading ecommerce company acquired by Alibaba Group in 2016. She spent the first 10 years of her career as a Buyer for House of Fraser, Ralph Lauren and Jaeger specialising in Luxury womenswear and childrenswear in Europe and the Middle East.
Zarina has a bachelor’s degree in Fashion Marketing and Communications from Nottingham Trent University and has lived in London, Dubai and Singapore.
Tamebay live is your opportunity to meet speakers from marketplaces – Amazon, eBay, Alibaba, Fruugo, and Enable All will all be attending and ready to answer any questions you may have, so register now to ensure you don’t miss their sessions. As well as answering questions from attendees, the speakers from marketplaces presentations are designed to help you grow your business in 2022.
Tickets for Tamebay Live are free and as well as attending online you’ll also get access to watch any masterclasses you miss on demand after the event, so click here to register.