Tamebay Live 11:05am today: Lessons from China

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Reflections on 11.11 Global Shopping Festival

How UK brands performed during the Festival in terms of first-time launch in China

Learnings from brands who have been present in China market for greater amount of time

Key takeaways for those businesses that will look to export to China, based on key findings from this year’s 11.11 Festival


Zarina Kanji – Alibaba Group Business Development UK & Nordics, Alibaba

Zarina Kanji has been leading Tmall Business Development for health, food, and beverage brands at Alibaba UK & Nordics since September 2018.Zarina is responsible for helping brands enter the Chinese market and build their business by connecting them to the more than 650 million annual active consumers on Alibaba’s platforms. She is based in London.

Prior to joining Alibaba, Zarina was Regional Head of Fashion & Sport Brand Partnerships at Lazada Group, Southeast Asia’s leading ecommerce company acquired by Alibaba Group in 2016. She spent the first 10 years of her career as a Buyer for House of Fraser, Ralph Lauren and Jaeger specialising in Luxury womenswear and childrenswear in Europe and the Middle East.

Zarina has a bachelor’s degree in Fashion Marketing and Communications from Nottingham Trent University and has lived in London, Dubai and Singapore.

Benji Lamb – Director of China, Vitabiotics

Benji is Director of China & South Asia at Vitabiotics, the UK’s No 1 Vitamins Brand. Named as a DIT  Export Champion , Benji has spear-headed the growth of British supplements in Asia, China becoming one of Vitabiotics Top 3 Global Markets.Strategizing across online platforms & wholesale distribution, he’s passionate about supporting Brand Britain in the largest consumer market globally.

Register now!

Tamebay live is your opportunity to meet speakers from marketplaces – Amazon, eBay, Alibaba, Fruugo, and Enable All will all be attending and ready to answer any questions you may have, so register now to ensure you don’t miss their sessions. As well as answering questions from attendees, the speakers from marketplaces presentations are designed to help you grow your business in 2022.

Tickets for Tamebay Live are free and as well as attending online you’ll also get access to watch any masterclasses you miss on demand after the event, so click here to register.



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