Amazon Manage Your Experiments with A/B testing live in EU stores

No primary category set

Amazon Manage Your Experiments now supports A/B testing for A+ Content in Seller Central in EU stores.

Brands can now use Manage Your Experiments on Amazon to experiment with product images, product titles and A+ Content to improve sales by testing two versions of the same listing to identify the most impactful page content.

Manage Your Experiments lets you run A/B tests (also known as split tests) on your brand’s listings content ( listing titles, images, and now, A+ content ). Experiments let you compare two versions of content against each other so you can see which performs better. At the end of an experiment, you can review which version performed the best and then publish the winning content. By running experiments, you can learn how to build better content that appeals to your customers and helps to drive more sales.

During the experiment, customers that view your ASIN’s content are randomly split into two groups. One group sees Version A of content, while the other sees Version B, for the entire experiment. This means that experiments are not rotating content over time. Instead, both versions of content are always showing during the experiment, but to different groups of customers. Customers in the experimental group will see your content everywhere it is available. For example, an experimental product title will show in search results, on the ASIN’s product detail page and in cart/checkout.

To access the tool, go to Brands and select Manage Your Experiments in Seller Central.

RELATED POSTS..

Amazon renames Amazon Warehouse to Amazon Resale

Amazon renames Amazon Warehouse to Amazon Resale

New Amazon Low-Cost Store to compete with Temu

New Amazon Low-Cost Store to compete with Temu

Consumer satisfaction with UK carriers

Consumer satisfaction with UK carriers

Sophie Down reports on Amazon Ads unBoxed 2024

Sophie Down reports on Amazon Ads unBoxed 2024

6 UK startups join Amazon Sustainability Accelerator

6 UK startups join Amazon Sustainability Accelerator

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.

Latest

Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars