Love Island sends second-hand searches soaring on eBay

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In May it was announced that Love Island would partner with eBay UK after consumers began opting for second-hand fashion. It looks like the partnership has found great success as fans of the show push searches for second-hand up 700%.

Since the partnership was announced, the marketplace has seen 700% more searches for ‘pre-loved fashion’ as shoppers look to get in on the action. While on Google, there has also been 756% more searches for ‘ebay preloved clothes’ and 660% more for ‘pre-loved’, compared to last month. Overall more people talking about pre-loved fashion than ever with 935% more mentions of ‘pre-loved fashion’ recorded across all online platforms than during the same time last year.

It’s still early days but we have already seen a shift in consumer shopping habits since the first episode hit our screens just four weeks ago. Searches for pre-loved are peaking and conversation around the fashion worn by the Islanders continues to grow. Through this partnership we of course wanted to get people talking about pre-loved, but more importantly we wanted to see people thinking and acting differently – and we’re delighted to see that change coming to life.

Jemma Tadd, Head of Fashion at eBay UK

Love Island trends

 Tasha’s trendsetting looks are gaining popularity, with searches rising on eBay UK:

  • ‘green sequin dress’ +180%
  • ‘green mini dress’ +300%
  • ‘yellow co-ord’ +78%

Paige’s experimental outfits are gaining popularity, with searches rising on eBay UK:

  • ‘blue pvc top’ +2500%
  • ‘oversized jeans’ +50%
  • ‘white waistcoat’ +171%

Indiyah’s cut out fits are gaining popularity, with searches rising on eBay UK:

  • ‘poster girl’ +350%
  • ‘cut out dress’ +72%
  • ‘bodycon dress’ +27%

Dami’s prints and patterns are a fan favourite, with searches rising on eBay UK:

  • ‘pattern shirt’ +250%
  • ‘hawaiian shirt’ +55%
  • ‘printed shirt’ +100%

Luca and Jacques’s love for a varsity jacket is shared, with searches rising on eBay UK:

  • ‘satin varsity jacket’ +33%
  • ‘baseball shirt’ +37%

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