French liqueur brand St-Germain has partnered with Pinterest to serve up ultimate cocktail inspiration, through an immersive experience. It’s a marriage made in heaven as 8 in 10 shoppers on Pinterest use it for inspiration throughout their food and beverage purchase journey.
On Pinterest, 8 in 10 shoppers on the platform report discovering new food and beverage products or brands, with searches rising for fresh inspiration including:
- ‘Fun cocktails recipes’ +3.5x
- ‘Alcoholic drinks aesthetic’ +140%
- ‘Cocktail recipes’ +90%
Since adding a dash of St-Germain truly elevates any classic, St-Germain is partnering with Pinterest through a custom experience, to target Pinners who are looking for cocktail inspiration, bartender hacks and ways to elevate their drinks.
The partnership features a first-of-its-kind immersive and interactive experience and is the first partnership to be replicated across multiple countries (UK, US, Canada,France and Italy).
The interactive video unit prompts Pinners to make three choices as they build their own custom cocktail. The video then changes and responds in real time based on selections to craft a personalised St-Germain cocktail. The experience demonstrates the versatility of St-Germain to enhance a variety of cocktails.
We are thrilled to be embarking on this innovative partnership with Pinterest. St-Germain brings a little extra je-ne-sais-quoi to your favourite cocktail. We like to say it’s the extra virgin olive oil for your home bar, just a dash effortlessly elevates any cocktail recipe. As Pinterest is where people go to be inspired, this first-of-its-kind cocktail experience, will provide people the perfect opportunity to personalize their cocktail creations and discover new ways to make cocktail blooms with St-Germain.
– Emma Fox, Global Vice President, St-Germain
