Attentive launches text-to-buy solution with Shop Pay

Shopify and Attentive have teamed up to build on text-to-buy services, enabling consumers to make purchases directly from an SMS conversation with a brand. Built with Shopify’s Shop Pay checkout flow, Attentive’s text-to-buy solution is designed to turn browsers into buyers with a frictionless checkout flow built for mobile devices.

The way consumers interact with brands is changing as digitalisation continues to grow and evolve. Making purchases through messaging is becoming increasingly popular, various social media platforms including Instagram and WhatsApp have already made it possible.

Thanks to Attentive and Shopify, a consumer can now purchase directly in response to a promotional text message from a brand, without having to navigate a website or a checkout page. Currently, mobile conversation rates are more than 60% lower than desktop rates. Attentive will deliver frictionless buying experiences, catered to the shopper’s interests based on their browsing and spending patterns – all within a text message.

Consumer behavior has fundamentally changed over the past five years. Mobile is now the primary shopping device and allows for shopping at any time, and consumers are more comfortable buying directly from brands than ever before. Launching Attentive’s text-to-buy solution is our first step to helping brands close the purchase gap and convert more browsers into buyers and I cannot think of a better partner with which to launch than Shopify given the breadth of its merchants, industry leading security, and innovation.

– Amit Jhawar, President, Attentive.

Attentive’s text-to-buy is currently being used by brands across a variety of use cases that are seeing exceptional performance with: 

  • Replenishment: Remind customers to repurchase when they are running low or need to replace their favorite products – from beauty items to meal plans to running shoes.
  • Limited edition inventory drops: Let customers know when a new or limited product drops to complete their purchase before it sells out.
  • Upsells and Cross Sells: Encourage repeat purchases by promoting products based on individual characteristics including browse and purchase history.
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