Pinterest and Louvre Museum collaboration

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Pinterest and the world-renowned cultural institution the Louvre museum in a first-of-its-kind collaboration have created a series of ten videos entitled “A Look at the Louvre”.

Through this series of original content, Pinterest and the Louvre offer another perspective on the world’s most beautiful museum, its masterpieces and its architecture at the crossroads of centuries. More than a museum, the Louvre is a real place to invest in, a source of inspiration and a driver of creativity. This new series is further proof of Pinterest’s ongoing commitment to bringing original and enriching content to the more than 400 million users who turn to the platform each month.

Our original production strategy aims to partner with the most inspiring creators and partners for our audience, who is always looking for new experiences. Art being of the most popular categories on Pinterest, our collaboration with this museum that fascinates the world appeared as a natural fit. Our original series offers a new experience of the Louvre, not only as an endless source of inspiration, but also as a place to explore. We hope it will encourage as many people as possible to visit the museum.

– Johan Gipch, Content & Creator Partnerships, Southern Europe, Pinterest

Through this series of original videos “A Look at the Louvre“, Pinterest and the Louvre offer people off-the-beaten-path tours to discover both collections, the museum’s courtyards, staircases as well as unusual places: an invitation to admire details, ceilings, and look at the views from the windows.

Those who make the detour to the Louvre often remain marked by this place of endless wonder. The museum also impresses from far, inspiring with the quality and grandeur of its works and architecture. Opened in 2012, the Louvre’s Pinterest account reaches an average of 230,000 views each month. Followers particularly appreciate the collection of drawings from the Graphic Arts department and the sculpture, masterfully staged in the palace’s courtyards. This series will provide new perspectives and further engage everyone’s creativity.

– Sophie Grange, Deputy Director of Communications, Louvre Museum

Among the first videos to be found on the Louvre’s official Pinterest account:

  • A Look at the Louvre: the art of love – Experience an extraordinarily romantic day at the Louvre with your date
  • A Look at the Louvre: art through the windows – Take a bird’s eye view of the Louvre and Paris from the museum’s windows
  • A Look at the Louvre: everything but the Mona Lisa – Dive into the heart of the Louvre’s most visited room and discover the other wonders that adorn its wall
  • A Look at the Louvre: so cliché – When the Louvre becomes a unique playground for photographers
  • A Look at the Louvre: the lonely visitor – Find the most private spots and enjoy the Louvre without the crowds

The following five videos will be published in the first quarter of 2023.

To reach a global audience, contents will be available in French, English and will be posted on Pinterest’s Daily Inspirations page in France, Italy, Spain, the United Kingdom, Japan, and the United States.

While this is the first collaboration with a French museum, Pinterest is developing many partnerships to take the quality of its content to new heights. The partnership with the media Tastemade, established last June on an international scale, is in this vein. The goal is to develop the ecosystem of creators, enrich content production and accelerate live streaming on Pinterest. Many original programs will thus be broadcasted, in the field of cooking, travel, decoration, and much more.

Former home of kings, the Louvre has aligned with French history for eight centuries. Conceived from its creation in 1793 as a universal museum, its collections, which are among the finest in the world, span several millennia and a territory that stretches from America to the borders of Asia. As the guardian of this unique heritage, the Louvre is the most visited museum in the world. It is followed by over 10 million people on social networks.

Even before the French Revolution, the Louvre was the place where artists could admire great masters and create in their turn. Today, the Louvre continues to feed the imagination of contemporary artists, architects, painters, sculptors, dancers, musicians, and photographers.


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