TikTok live shopping reportedly launching in the US

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It has been reported by the Financial Times that a TikTok Live Shopping feature could be launching in the US in time for the festive season.

The report details how TikTok is in talks with TalkShopLive hoping to establish Live Shopping features on the platform in the US. The ability to offer live shopping, known as TikTok Shop had it’s first launch outside of Asia – in the UK, last year. It looks like the platform now want to expand it’s testing into other markets to extend it’s reach and capabilities, meeting the demands of other merchants.

The Live Shopping capabilities which according to the Financial Times are still under discussion will let brands host live shopping events and show off products.

Discover Live Shopping: TikTok Shop at ChannelX World

TikTok Shop is already available in the UK for brands to take advantage of and you’ll be able to learn more about how it can work for you and your business at ChannelXWorld.

Patrick Nommensen will be there to give you the information you need to get the most out of TikTok Shop as well as discuss the future of Community Commerce. Patrick knows that for some sellers this will be a whole new frontier, collaborating with creators and selling during live events, so is hoping to demystify all of that and help merchants both small and large tap into this new way of shopping.

Find out more and register for your place at the in person event, ChannelX world here.

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