Bobbie Ttooulis, GFS Group Marketing Director, discusses how retailers should assess delivery disruptions during Peak 2022 and what steps retailers can take to prepare:
Delivery Disruptions during Peak 2022 — What’s the Answer?
With Black Friday almost here and Christmas fast approaching, online shoppers will soon begin putting in their orders. Whether they are organised or last-minute shoppers, consumers expect their deliveries to arrive quickly, with 80% of shoppers wanting same-day delivery.
However, even though ecommerce businesses can offer a range of fast shipping options, there are certain uncontrollable factors that can disrupt last mile delivery.
For ecommerce businesses to be prepared when facing shipping disruptions such as mail strikes, port congestion, extreme weather and more, having contingency in place is vital. If you work with just one carrier, or rely solely on postal service for your deliveries, you could end up stuck should they have any issues. How do you quickly get another carrier to take on your deliveries? And what if they’re closed for capacity?
During peak selling, it’s more important than ever that your delivery doesn’t let you down, especially with 70% of UK consumers less likely to shop with retailers after hearing about a negative delivery experience.
Many retailers are worried about the impact of Peak and delivery disruption. This is why they need a Plan B now more than ever to have a solid contingency plan for last-minute disruptions.
Putting a contingency plan in place…
This means you have had can quickly move to alternate options that do not disrupt operations, do not cause delivery delays, and can have your products with customers with minimal/no disruptions trickling down to final mile delivery.
Not being caught out again!
Partner with a strong delivery service partner who can offer the width of choice in services matched to your business needs. Share your tactical approach and expectations from peak with them, and make your delivery partner a part of the conversation to see what they can bring to the table. Especially since they have the expertise and experience working with other customers within the industry. This means, when you’re faced with a situation as many ecommerce sellers are seeing right now, you have the convenience of quickly switching carriers to avoid delays, or even planning for capacity in case of unexpected sales.
With 85% of online shoppers saying that a poor delivery experience would prevent them from ordering from that retailer again, can retailers take the risk of not leaving their business unprotected from external disruptions this peak?
How GFS can Protect delivery for Black Friday 2022
A managed multi-carrier delivery management company such as GFS can move quickly to protect delivery so you have contingency in place when you need it most for domestic or international delivery. This means we can make switching carriers or getting additional capacity simple and easy.
With access to multiple carriers through one quick and easy integration together with GFS’ pro-active support at your side, you’ll be ready for whatever this peak season throws at you.
- Super-quick and easy integration for urgent delivery service set-up
- Direct alternatives for deferred, tracked, and next-day deliveries
- Value-added services including enhanced customer support
- Multi-carrier delivery set-up to be well-buffered for contingency
… All set up under one integration with GFS
If you would like to find out more and how GFS can assist contact them here.
We don’t have “black friday” in the UK despite what the marketing men tell you. It seems to be a whole month of “black fridays” anyway, so we can’t even get that right.
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