The Swan Brand name dates from the 1930s, and they have recently partnered with online department store Debenhams.com, who trace their history back to 1778. Watch to discover how these two heritage brands are now partnering for success in 2023.
In the video, we meet Katie Lindop, Ecommerce Sales Director and Emma Cork, Senior Marketing Executive at Swan Products, to discuss their launch on the Debenhams marketplace, how they have benefited from Blue Cross Sales, and their early tech integrations and how they are streamlining their processes as sales accelerate.
In this video you will find:
- 00:00 Swan marketplace experience & meeting Debenhams at ChannelX World
- 02:13 Getting started with Debenhams marketplace in three weeks
- 04:50 Choosing ranges to put on Debenhams marketplace
- 07:36 Partnering with Debenhams Blue Cross Sale
- 08:30 Full Price selling to consumers on Debenhams
- 10:03 Sales success on Debenhams