B&Q recently celebrated the first anniversary of its online marketplace business and now Ad-Lister have added B&Q support, enabling retailers to sell on the DIY.com marketplace with full multichannel support.
Launched in March 2022 in partnership with Mirakl, B&Q instantly attracted more than 400 verified third-party sellers to the online marketplace, adding 100s of thousands of new products to its DIY.com store. As a result, marketplace sales now account for an incredible 27% of B&Q’s online sales contribution.
B&Q has a strict verification programme for all of its sellers. This process guarantees that sellers meet the exacting standards of performance expected by their customers. It also means, unlike other online marketplaces, sellers are not competing with less-than-professional organisations or overseas sellers that can drive costs down in a race to the bottom.
To take the pain out of multichannel selling, Ad-Lister have now added B&Q support. To initiate the verification process, contact Ad-lister and they can register you with Mirakl Connect – the technology platform that powers the B&Q marketplace.
To learn more, download our ebook ‘Taking the Fear Out of Multi-Channel’ here.
At Ad-Lister, we believe that the rise of third-party marketplaces like B&Q is a much-needed boost to the online marketplace ecosystem. Not only will more choice benefit the seller and consumer, forcing legacy marketplaces like eBay and Amazon to be more competitive. In addition, brands like B&Q will also introduce a more traditional retail customer base to online sellers.
Ad-Lister’s integration with the Mirakl online marketplace ecosystem provides sellers access to all the professional tools they need to add B&Q to their multi-channel ecommerce arsenal.
– Sean Sale, Ad-Lister
