Exclusive: Dharmesh Mehta shares Amazon UK statistics

Category: Data & Insights

Dharmesh Mehta, Vice President, Selling Partner Services at Amazon, was in the UK this week and exclusively sat down with ChannelX to reveal the latest statistics on the marketplace.

Headline news, there are now 100k UK small and medium sized businesses selling in Amazon’s UK store. That’s grown 15% over the past year.

Amazon will publish their latest Small Medium Business Impact Report soon, which will reveal:

  • In the UK more than 100,000 small and medium businesses sell on Amazon
  • In 2022, independent sellers in the UK had sales of more than 950 million products – that equates to an average of 1,800 products sold on Amazon every minute.
  • Amazon offers a wide range of new and improved tools, programs, and services to help independent sellers get to the next level, and have seen a 15 percent increase in the number of UK small businesses selling on Amazon’s store.

Dharmesh also touched on Amazon’s billions of dollars annual investment to provide entrepreneurs with the most effective set of tools and resources to help them quickly launch in the Amazon store, rapidly scale and reach more customers, and build their brands. UK small and medium-sized businesses spent over 18,000 hours in trainings on our Amazon Seller University over the past year, where Amazon provide a host of valuable information and tools for sellers looking to build and grow their businesses with Amazon. 

There are a slew of other metrics revealed by Dharmesh in this video, including:

  • 00:00 How many small businesses sell on Amazon UK?
  • 01:09 Growth rate of small businesses selling on Amazon
  • 01:46 Tools & Services for retailers selling on Amazon
  • 03:20 How many UK small businesses sell internationally?
  • 05:10 What are the total sales from UK small businesses on Amazon?
  • 05:50 How many sell more than £100K and more than £1m annually on Amazon?
  • 06:57 How many UK sellers use FBA?
  • 08:40 How can a small business reach £1m sales on Amazon?


10th Amazon Prime Day 2015 - 2024

10th Amazon Prime Day 2015 – 2024

Amazon’s 10th Prime Day is Now Live

Amazon’s 10th Prime Day is Now Live

Prime Day top seller prediction - New Amazon Echo Spot

Prime Day top seller prediction – New Amazon Echo Spot

Prepare to leverage learnings on Prime Day

Prepare to leverage learnings on Prime Day

Amazon’s 10th Prime Day to be 16th-17th July 2024

Rithum Prime Day data and tips for 2024

ChannelX Guide...

Featured in this article from the ChannelX Guide – companies that can help you grow and manage your business.


Take a look through a selection of the latest articles on ChannelX

Register for Newsletter

Receive 5 newsletters per week

Gain access to all research

Be notified of upcoming events and webinars