Starting at a family plumber’s merchant and department store, Liam Haggar grew and developed the online side of the business before becoming co-founder and Commercial Director of on online venture that became Buyaparcel.com.
Liam very early on saw the value in marketplace selling to enhance the Buyaparcel brand, and through his stewardship, Buyaparcel are a top 3 seller in the DIY/Tools category on eBay. As well as engaging and growing on the eBay marketplace and nurturing a multimillion pound Amazon store, Liam saw the potential of ManoMano through their values and target customer base. Buyaparcel continues to grow on this and the other platforms because of the relationships Liam has forged at these vital routes to market that all offer something special that makes up Buyaparcel’s multi-channel approach.
As director and co-owner, Liam is involved in ongoing projects to expand Buyaparcel to new heights with more products, new markets and an ever stronger brand, most recently that saw the company launch on diy.com, B&Q’s marketplace
We spoke to Liam on the challenges managing a multichannel business, the Ad-Lister & nventree from JustApps solutions he uses, and how they launched on the B&Q diy.com marketplace.
In this video you will find:
- 00:00 The Buyaparcel business
- 01:02 Managing sales on new retailer marketplaces
- 03:52 Importance of multichannel solutions for multiple marketplaces
- 04:48 Joining the B&Q Marketplace on diy.com
- 07:12 B&Q marketplace’s new categories
- 07:43 Advice for brands considering signing up to the B&Q Marketplace
To learn more, download our ebook ‘Taking the Fear Out of Multi-Channel’ here.