Pinterest are unifying all of the features Pinners and content creators have come to love under one, simple format — Pins. Given Pinterest’s unique value in curating a mix of image and video content, they are now merging the content creation flows of their most highly engaged formats into one seamless experience.
Pinterest users will now be able to access features that were previously only available to certain Pin formats or users with a business account, including links, post-publish editing, and flexible aspect ratios. All content creators will also be able to include expressive features like music, text overlay, and stickers to their Pins. To create a video or image Pin, users can simply “create a Pin”.
For advertisers, Pinterest will continue to offer all the features and formats they know and love. Advertisers will still have the ability to create Idea ads, Video ads, Collection ads and Carousel ads to bring their brand to life with creative components that feel native to Pinterest.
Enhanced features to make creation and monetisation easier
In addition to bringing together all of the best creation features under one simple flow, Pinterest is expanding a set of tools and features that will make it easier for Pinners and creators to edit, publish, monetize, measure performance, and connect to brands they care about. The enhancements that will allow users to more easily harness all of the power of Pinterest include:
- Links in all Pins: Pinterest are unlocking another monetisation channel through links in all Pins. Users will be able to add links to all images, videos and even Pinterest TV livestream, helping drive traffic and make connections with brands. The paid partnership tool and product tagging using affiliate links (for the US and the UK) are now available to everyone as additional channels to make money on Pinterest.
- Flexible aspect ratios and editing: Users will be able to create Pins using flexible aspect ratios as well as the ability to edit Pin components after publishing including title, details, and links.
- Performance metrics: All video Pins will now have enhanced metrics (including views and watch time), bringing a consistent set of analytics across all Pin types.