Gianfranco Cuzziol on CRM at Natura & Co / Avon / BodyShop

Category: Brands

Gianfranco Cuzziol is the CRM & Personalisation Lead at Natura & Co, which includes Avon and The Body Shop as two of their brands. We talk, as he prepares to share his expertise at ChannelX World on the 11th of October.

Gianfranco will be speaking at ChannelX World on the 11th October 2023 in London. Tickets available at channelxworld.com

Brand loyalty and customer retention in the competitive DTC space means building meaningful connections, fostering brand advocacy, and encouraging repeat purchases. In order to do so, you must understand the evolving expectations of YOUR digitally-savvy consumers. Gianfranco, along with other industry experts, will explore loyalty strategies, personalised interactions and everything in-between to deliver brand love.

In this video you will find:

00:00 Gianfranco’s experience

01:23 Introducing Natura / Avon / Body Shop

03:47 How D2C retailing has changed over the years

06:26 What can delegates expect to hear from Gianfranco at ChannelX World?

07:55 What Gianfranco wants to learn at ChannelX World?

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